
Day 3 – Foggy, Rainy, but Uplifting… just like storytelling segments.
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Tuesday, March 12, 2019 – 12:30 PM
Storytelling and Empathy in a Purpose-Driven Economy
Cheryl Houser
Founder & CEO
Creative Breed and creator of Generation Startup. (Movie)
[Ed. Note – I think it was Houser’s desire to make everyone in the audience have the “feels” and experience what it means to be a good storyteller. By the end of the session, I saw more than a few dabs of the handkerchief to the eyes by a number of audience members. – GL]
When it comes to marketing products, good marketers are no longer pushing products but rather creating a deep emotional need for the product. If you take care of the customers needs first, the brand of the company will be taken care of.
Storytelling
1. Feature people who are relatable and express the full range of emotions
Cast people who are universally relatable. They are most relatable when they are vulnerable. Fear. Self doubt. Love. Difference Continue Reading Live Blogging SXSW


I was recently approached by the ARK Group to write a chapter for their forthcoming book about How Intelligence Functions within Law Firms Can and Should Support One Another. For years, and most recently in a series of ILTA webinars on CI, I have been advocating for collaborative intelligence. I may have even blogged about it here once or twice too. While writing my chapter, with the same title as this post, I was able to articulate a few concepts that I thought were worth sharing and reiterating, even if they all seem obvious.
The rumor that “print is dead” may have been a bit premature. In this episode we talk with 


Vanderbilt Law School Professor,
On our 25th episode of The Geek In Review, Marlene Gebauer and Greg Lambert sit down and talk with