The rumor that “print is dead” may have been a bit premature. In this episode we talk with Fastcase CEO and co-founder, Ed Walters about his vision of why print titles are a vital component of a legal publishers arsenal and how Fastcase is using its new Full Court Press imprint to make his company even more competitive. Walters also reveals that Fastcase 7 will soon be making its journey through space, and move from its beta “Mercury” release, and progress to the beta “Venus”, and is making its way toward the fulling functioning “Earth” release this summer. And if your were curious… Pluto is a planet. Fastcase is also looking to leverage its 2018 acquisitions of Docket Alarm and Law Street Media to push the company into the future of legal analytics and advancing legal news reporting. If geeky and nerdy are the new sexy… Walters and his group at Fastcase are bringing it back.

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We also talk with American Association of Law Libraries Director of Government Relations, Emily Feltren, about the status of making PACER free to all users. The bills are filed in the US Congress, and the amici briefs are filed (including one by Fastcase and Ed Walters) to bring down the price of PACER, or make it completely free. Feltren teaches us more on that topic.

Information Inspirations

Greg had traveling difficulties last week and couldn’t make it to the ARK conference on law libraries. Well, he couldn’t make it physically. He did, however, get to use zoom to make his presentation to the roughly 100 attendees. And, of course, it couldn’t be just any old video presentation. Greg found a way to bring in some green screen action through zoom’s background features. Not sure if that counts a sexy, but it was definitely geeky.

Without Fail Podcast – Alex Blumberg, who recently sold Gimlet Media to Spotify for $200M, has a podcast where he interviews entrepreneurs not only about their successes, but also about their failures. On a recent interview with brand revitalizer, Sharon Price John, the CEO and President of Build-A-Bear Workshops, she discusses the vision that change agents need to bring brands back to life. If you’re going to turn things around, you have to accept the problems that come with it. You need to embrace that “it might not not be your fault, but it is now your problem.”

Herbert Smith Freehills gives its employees ten days which they may focus entirely on innovation. Marlene discusses what that means, and that while this is a great concept, it is important that the employees be given the flexibility to be creative everyday. Perhaps that should also mean more flexibility in when and where they work, and that they be encouraged and supported in traveling more often.

Gen Z’s are in college, in law schools, and are entering the workforce. We’ve talked about them before, but we’re not sure that previous generations are really ready to work side-by-side with this “brutally” honest generation.

Are Lawyers Ready to be Managed by Metrics? (American Lawyer) – If you think that legal work from attorneys, law firms, and in-house counsel is so unique that it cannot be measured, analyzed, predicted, and have a value metric placed upon it… then your days may be numbered. Roy Strom’s article, including quotes from our very own, Toby Brown, says that legal work is measurable, but are the lawyers ready for those types of metrics? Looks like they may not have a choice.

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Thanks to Jerry David DiCicca for his original music.

 

On the latest episode of The Geek In Review:

Laurent Wiesel, Founder and CEO of Justly, talks with us about leaving his BigLaw partnership to create a startup focused on litigation analytics. Wiesel discusses how he saw that there was a growing gap between what clients were asking on issues of pricing and process, and what law firms were able to deliver. Greg (@glambert) talks about his ability to post an actual written blog post this week about who is the customer.

Legal Startup CEO, Laurent Wiesel

Continue Reading Podcast Ep. 13 – Litigation Analytics with Laurent Wiesel of Justly

So, it was snowing in Houston today. My sister texted a photo full of snow at 6:30 am–a neighborhood once covered in Harvey now covered in snowflakes.

Just finished my analytics reports. Not sure how many of you use Google Analytics. It has changed a lot since I first started using it back in the good old days. Analytics is the favorite aspects of my job, probably because I like using Excel and running calculations.

Analytics are an important part of of monitoring a site to ensure that you are still on target and achieving your goals. Benchmarking–before and after shots prior to a launch–will help you better tell your success stories.

Google Analytics

I use GA to track web site and blog traffic, looking at visitors, sessions and pageviews over time. I’m able to tell what countries are viewing the site, what language they speak and even their age.

For social media, I usually prefer to go straight to the source. There are several tools that are available to help with this, like HootSuite, but I really do prefer digging through the data.

Why analytics?

Twitter analytics

Twitter Analytics, I think, does the best job of providing user analytics. Facebook comes in next, with LinkedIn next.

If you aren’t aware, Twitter provides every user with analytics on their account’s performance.

To access,  click on your Twitter profile pic and select analytics.

Twitter analytics top mentions

The Twitter Analytics landing page for your analytics page will display a monthly summary, in reverse chronological order, of your top tweet, follower, mention and media tweet. It also shows the total number of tweets, profile visits, followers, impressions and mentions for the month.

Twitter activity analytics

Behind sub pages include a full analysis of tweets, your account’s audience, events, conversion tracking and, soon, video analytics.
You can export all the metrics from your Twitter analytics, which provides a full list of all your tweets, the number of impressions, engagements and the engagement rate. You can download your Twitter data for a day, month, or a specific data range.

Twitter audience analytics

Your audience analytics will give you an idea of who is reading your tweets. I’m pleased to see that I am followed by whom I intended to be  followed: techie nerds, both male and female.
Analytics reports are like checking your pulse. You want to make sure your sites are still up and running.