Day 3 – Foggy, Rainy, but Uplifting… just like storytelling segments.

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Tuesday, March 12, 2019 – 12:30 PM

Storytelling and Empathy in a Purpose-Driven Economy

Cheryl Houser
Founder & CEO
Creative Breed and creator of Generation Startup. (Movie)

[Ed. Note – I think it was Houser’s desire to make everyone in the audience have the “feels” and experience what it means to be a good storyteller. By the end of the session, I saw more than a few dabs of the handkerchief to the eyes by a number of audience members. – GL]

When it comes to marketing products, good marketers are no longer pushing products but rather creating a deep emotional need for the product. If you take care of the customers needs first, the brand of the company will be taken care of.

Storytelling

1. Feature people who are relatable and express the full range of emotions

Cast people who are universally relatable. They are most relatable when they are vulnerable. Fear. Self doubt. Love. Difference
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Q&A after screening of Blindspotting

I am back in my Houston office this week after spending the past week in Austin attending the South By South West (SXSW) event. I have to admit that I don’t think I’ve ever enjoyed a conference more than I enjoyed SXSW. I’ve always resisted going because I always thought that it was just about the music, and I couldn’t imagine paying $900-$1300* for a music conferenceā€¦ especially since you could catch some of the bands playing non-SXSW clubs for free during the week. After attending, I have to admit that I was way too narrow on what SXSW is, and I think I’m going to go again next year because it is a total experience of education and experience.


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