Day 3 – Foggy, Rainy, but Uplifting… just like storytelling segments.

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Tuesday, March 12, 2019 – 12:30 PM

Storytelling and Empathy in a Purpose-Driven Economy

Cheryl Houser
Founder & CEO
Creative Breed and creator of Generation Startup. (Movie)

[Ed. Note – I think it was Houser’s desire to make everyone in the audience have the “feels” and experience what it means to be a good storyteller. By the end of the session, I saw more than a few dabs of the handkerchief to the eyes by a number of audience members. – GL]

When it comes to marketing products, good marketers are no longer pushing products but rather creating a deep emotional need for the product. If you take care of the customers needs first, the brand of the company will be taken care of.

Storytelling

1. Feature people who are relatable and express the full range of emotions

Cast people who are universally relatable. They are most relatable when they are vulnerable. Fear. Self doubt. Love. Difference Continue Reading Live Blogging SXSW

Q&A after screening of Blindspotting

I am back in my Houston office this week after spending the past week in Austin attending the South By South West (SXSW) event. I have to admit that I don’t think I’ve ever enjoyed a conference more than I enjoyed SXSW. I’ve always resisted going because I always thought that it was just about the music, and I couldn’t imagine paying $900-$1300* for a music conferenceā€¦ especially since you could catch some of the bands playing non-SXSW clubs for free during the week. After attending, I have to admit that I was way too narrow on what SXSW is, and I think I’m going to go again next year because it is a total experience of education and experience.

Continue Reading South By South West Was So Much More Than Music

Very interesting article written by Phoebe Connelly at the Atlantic on “SXSW 2011: The Year of the Librarian” where she discusses the librarian micro-track at SXSWi where the discussion didn’t focus on tech for the sake of tech, but “rather, it was about processing data with a purpose; data for a greater good.”

Whether it was the work conducted in search of open government standards, rural librarians and lack of Internet access in American homes, or the effects of data visualization on how to manage the vast amounts of raw data that is hammering our society right now, it is librarians that are out in front of these issues to discuss what the can be done with these topics. As she quotes Justin Grimes, “Librarians are the boots on the ground. We don’t care what the tech is, we care about what the user actually needs. That’s our mandate.”

So, thank you Phoebe for helping spread the message that librarians are out there working between tech and the needs of the users and helping both sides find each other in a way that makes a difference.