Have clear communications
Set scope and expectations
Be professional and competent
Whether you loved it or hated it… Season One of She-Hulk: Attorney at Law is in the books. And this also wraps up Season One of SuperHuman Law Division (SHLD) Podcast. We’ve enjoyed going through and spotting the legal and law firm issues and discussing them from both a lawyer’s perspective and a legal operations professional’s point of view.
We reached back out to local counsel this week and brought back Ashley Carlisle, Head of Marketing at HyperDraft to walk us through the legal topics of this specific episode, but also to put back on her marketing and business development hat and break down the good, the bad, and the downright ugly of GLK/H’s marketing strategy. Honestly, it was GLK/H’s lack of marketing strategy that really happened in this fictional MCU BigLaw firm.
Thank you to everyone who took the time to listen to our thoughts on the show. We’ll take a break and determine what we’ll talk about in a possible Season Two of SHLD. If you have suggestions, ping us at @SuperHumanPod on Twitter.
Stay Super Everyone!!
- Ashley Carlisle (LinkedIn)
- HyperDraft (website)
- HyperDraft (LinkedIn)
- SuperHuman Law Division Website
While most of us in the legal industry were still finding their sea legs when it came to working from home, today’s guests were planning a moon shot experiment of creating a virtual legal conference completely from scratch. Haley Altman and Alma Asay from Litera Microsystems talk with us about their experiences in creating and
“All Problems Are Communications Problems.”
This is Greg’s go to phrase when it comes to working with and leading others. Marlene actually beats Greg to the punch this week when they talk with this week’s guest, Heather Ritchie. Heather is the Chief Knowledge and Business Development Officer at Hicks Morley Hamilton Stewart Storie LLP in Toronto, and as her title suggests, she wears multiple leadership hats at her firm. In her recent ILTA KM article, “12 Ways Marketing & Business Development Can Leverage Library & Knowledge Management Teams,” Ritchie walks us through the value of collaborating between the Marketing/Business Development, Knowledge Management, and Library operations of a law firm. Knowing who brings what talent to the table is key to creating stable and successful environment which results in wins for the law firm.
How Is Your Business Changing the Legal Industry?
In part two of our three part series, we hear from four more providers of legal industry products on how they are changing the industry. This week we hear from:
- Ben Shellie – Intelligent Voice
- Rick Merrill – Gavelytics
- Serena Wellen – LexisNexis Context
- Matt Spiegel – Lawmatics
Continue Reading Episode 27: Heather Ritchie on Marketing, BD, KM, and Library Collaboration
By Lisa Salazar (@Lihsa)
A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.
Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison, 276 UK men were surveyed, as well.
Marketing to women
Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:
The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.
I would surmise that this general feeling floats all the way across the pond.
All too often in law firms when we talk about marketing failures or look for new marketing successes, we look to see how “other industries” are doing it. We look at the marketing spend of consumer goods companies which make our budgets look like a small child’s allowance. We bemoan not having enough money to…
|Image [cc] Elvin|
Let me start off this post by reminding everyone that I am not in Marketing, but I do consider myself aligned with the overall marketing strategies within law firms. Because of this alignment, I attend a number of marketing related conferences and workshops so that I can stay on top of the…
Okay… it’s Friday. It’s snowing in Dallas, and it’s a bit slow around the office. But, when I saw that Reed Elsevier was going to change its name to RELX, I thought maybe it was a joke to draw attention away from the black/blue vs. gold/white dress discussion. Apparently not.
I’m sure there was a big…