Tim Parilla isn’t just the Chief Legal Officer at LinkSquares… he’s also a customer. That unique position of being the leader of the legal department of a company whose mission is to improve the workflow and efficiency of corporate legal departments, creates an exciting environment for Tim and his team.
Juliette Kopecky is the Chief Marketing Officer at LinkSquares and is leading the company’s DEI Initiatives and works closely with the in-house legal team to handle everything from internal issues to reviewing all the marketing and business development contracts. Juliette points to the fact that both she and Tim sit on the company’s executive team and have aligned their individual departments to the company’s overall mission, helps both of them understand and prioritize their overall processes.
Tim also gives us some insights on how he works with his outside counsel in large law firms. He lists some very simple, but effective ways that he interacts with law firms:
  • Have clear communications
  • Set scope and expectations
  • Be professional and competent
Most of all, Tim and Juliette point to the fact that regardless of if you are dealing with outside counsel, in-house legal teams, or even with the software development teams… the goal is to solve “business problems.” Not legal problems. Not organizational problems. Not technology problems. Solve business problems. If that is the way in which you address your issues, then that helps put you on the right path for creating an effective solution.

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Crytal Ball Answer
Stuart Dodds is Principle at Positive Pricing and is an executive board member at the Legal Value Network. When it comes to the future of legal pricing, he sees a focus on setting expectations for delivering superior client service, understanding the need to find the right people with the correct skillsets, and establishing the correct change management processes to help lawyers and others adjust to the upcoming shifts in the legal market.
Contact Us:
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Continue Reading LinkSquares’ Tim Parilla and Juliette Kopecky: These Aren’t Legal Problems or Tech Problems… These Are Business Problems (TGIR Ep. 180)

Whether you loved it or hated it… Season One of She-Hulk: Attorney at Law is in the books. And this also wraps up Season One of SuperHuman Law Division (SHLD) Podcast. We’ve enjoyed going through and spotting the legal and law firm issues and discussing them from both a lawyer’s perspective and a legal operations professional’s point of view.

We reached back out to local counsel this week and brought back Ashley Carlisle, Head of Marketing at HyperDraft to walk us through the legal topics of this specific episode, but also to put back on her marketing and business development hat and break down the good, the bad, and the downright ugly of GLK/H’s marketing strategy. Honestly, it was GLK/H’s lack of marketing strategy that really happened in this fictional MCU BigLaw firm.

Thank you to everyone who took the time to listen to our thoughts on the show. We’ll take a break and determine what we’ll talk about in a possible Season Two of SHLD. If you have suggestions, ping us at @SuperHumanPod on Twitter.

Stay Super Everyone!!

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Continue Reading What If… GLK/H Had A Great Marketing Team? (SHLD Ep. 9)

While most of us in the legal industry were still finding their sea legs when it came to working from home, today’s guests were planning a moon shot experiment of creating a virtual legal conference completely from scratch. Haley Altman and Alma Asay from Litera Microsystems talk with us about their experiences in creating and

“All Problems Are Communications Problems.”

This is Greg’s go to phrase when it comes to working with and leading others. Marlene actually beats Greg to the punch this week when they talk with this week’s guest, Heather Ritchie. Heather is the Chief Knowledge and Business Development Officer at Hicks Morley Hamilton Stewart Storie LLP in Toronto, and as her title suggests, she wears multiple leadership hats at her firm. In her recent ILTA KM article, “12 Ways Marketing & Business Development Can Leverage Library & Knowledge Management Teams,” Ritchie walks us through the value of collaborating between the Marketing/Business Development, Knowledge Management, and Library operations of a law firm. Knowing who brings what talent to the table is key to creating stable and successful environment which results in wins for the law firm. 

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How Is Your Business Changing the Legal Industry?

In part two of our three part series, we hear from four more providers of legal industry products on how they are changing the industry. This week we hear from:

Information Inspirations:
Continue Reading Episode 27: Heather Ritchie on Marketing, BD, KM, and Library Collaboration

By Lisa Salazar (@Lihsa)

A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.

Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison,  276 UK men were surveyed, as well.

When women push back on patronizing and stereotypes in marketing and advertising

Marketing to women

Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:

The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.

I would surmise that this general feeling floats all the way across the pond.

Continue Reading When women push back on stereotypes in marketing and advertising

There are two standard answers to questions asked in a law firm setting.

  1. Well… it depends.
  2. You have to understand, we’re unique.

Both of them drive us nuts, but we get used to them and adjust or responses over time to limit the eye-roll and shaking of the head to a minimum.

When it comes

All too often in law firms when we talk about marketing failures or look for new marketing successes, we look to see how “other industries” are doing it. We look at the marketing spend of consumer goods companies which make our budgets look like a small child’s allowance.  We bemoan not having enough money to

Okay… it’s Friday. It’s snowing in Dallas, and it’s a bit slow around the office. But, when I saw that Reed Elsevier was going to change its name to RELX, I thought maybe it was a joke to draw attention away from the black/blue vs. gold/white dress discussion. Apparently not.

I’m sure there was a big