On the 30th episode of The Geek In Review, we talk with Debbie Ginsberg, Educational Technology Librarian at the Chicago-Kent Law Library. Debbie was recently quoted in law.com’s “Where Are All the Women in Legal Tech?” So we cut right to the chase and ask that question to Debbie. She says that there are lots of women in legal tech, but that those putting on tech conferences need to take more action toward actively recruiting women for speaker and presenter opportunities. One profession where women are a majority, and are heavily involved in legal tech, is law librarians. The American Association of Law Libraries is approximately 75% women, and with the push toward knowledge management, analytics, competitive intelligence, and advancing the legal research and information tools, law librarians are an excellent resource when it comes to professionals in the legal tech market. Ginsberg also talks about the Women in Legal Tech Summit, held right before TechShow in Chicago. She mentions that there is an effort to expand the boundaries of women in legal tech beyond just women lawyers who are working in legal tech, and begin looking for other opportunities. Dovetailing nicely with that effort is Janders Dean, who is putting out a list of 180 highly qualified women speakers for legal tech on their Twitter page, and, Sarah Glassmeyer’s crowdsourcing list of underrepresented people in legal tech and innovation.

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INFORMATION INSPIRATIONS

Self-care isn’t selfish and can actually help your performance – Author Jenna Cho interviews one of Jackson Walker’s partners, Stephanie Sparks, who discusses how she was always waiting until the right time to take care of herself, and eventually realized that there was never a “right time” and she understood that she just had to make that time.  Cho’s article reminds us that we all need to take some time to listen to your body and mind, and remember that you can’t take care of others if you don’t first take care of yourself. 
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Brandi Hester, Applications Development Manager for Hunton Andrews Kurth, discusses how the modern Applications Development team focuses less on actually developing applications from scratch to providing a services, security, access, and connecting the dots on all that data. She walks us through the plethora of “AAS” (as a service) options which law firm IT departments use, and she talks about “Shadow IT” groups found in law firm departments and practice areas. Brandi also shares some great insights on being a woman in a field that historically has favored men in app dev roles.


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By Lisa Salazar (@Lihsa)

A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.

Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison,  276 UK men were surveyed, as well.

When women push back on patronizing and stereotypes in marketing and advertising

Marketing to women

Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:

The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.

I would surmise that this general feeling floats all the way across the pond.


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