Luxury Daily reports that according to the latest Forrester Research, just under 10 percent of U.S. consumers trust marketers’ text messages, while 12 percent trust information on mobile applications.

Well, obviously, they haven’t met me.

I love my little Target, Walgreens, and RedBox texts. I get coupons, free movies and reminders. And AT&T sends me usage

Having worked at a few large firms, I can say with some certainty I know a great CMO when I meet one. And my current CMO, Aleisha Gravit, sits at the top of that list.   Her guest post today is a great example of her vision and thinking on the future of CMOs

I recently got the issue of Bloomberg Businessweek routed to me and was quite intrigued by many of the segments included in their Second Annual How To Issue, an issue that the publisher describes as “…a cocktail party…[that’s]…all about the mix of guests.”  Although not all of the segments were relevant to the different

I’ve had a number of conversations over the past couple of years about the information that lawyers place on their LinkedIn pages versus there law firm attorney profile pages. As someone that prides themselves on the ability to uncover good information on people, I’ve come to appreciate the information found on LinkedIn. Many times there

There are times when defending your legal rights can do more harm than good. I think I saw a prime example of that this week between a creative YouTube video that was blowing up the Internet, and a company that asserted its legal copyright claim to shut it down.

A YouTube video was put out

This is the last in a three part series on the evolution of marketing. Parts 1 and 2 looked at fundamental changes in the marketing landscape, Part 3 will look at how marketing is responding to these new challenges.
The Reaction
As with most new technologies, there have been mad rushes to adopt certain channels

The second post in this series on the evolution of marketing, explores the shift from one directional marketing (provider-to-customer) to interactive, multi-directional marketing. In the first post we discussed how things shifted from a scarcity of the number of available marketing channels to the scarcity of customer time and attention. This interactive aspect has a