Luxury Daily reports that according to the latest Forrester Research, just under 10 percent of U.S. consumers trust marketers’ text messages, while 12 percent trust information on mobile applications.
Well, obviously, they haven’t met me.
I love my little Target, Walgreens, and RedBox texts. I get coupons, free movies and reminders. And AT&T sends me usage
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| Image [cc] mandiberg |
I usually read articles written by vendors with a grain of salt, but I think that Thomson Reuter’s Dave Whiteside’s article, “Stop Doing the Legal Limbo” has some good food for thought in it, and it plays into what we discuss here on this blog when it comes to Librarians playing a
Having worked at a few large firms, I can say with some certainty I know a great CMO when I meet one. And my current CMO, Aleisha Gravit, sits at the top of that list. Her guest post today is a great example of her vision and thinking on the future of CMOs
If you’re an academic with twenty-six peer-reviewed articles sitting out there, what’s the next thing you want to do? If you are creative, you turn that into a potential twenty-seventh paper by doing an experiment on them. At least that’s what Melissa Terras from the London School of Economics and Science (LSE) did. Terras wanted
I just finished reading David King Keller’s The Associate as Rainmaker: Building Your Business Brain, and I just want to tear it up–but I mean this in a GOOD way.
Full of checklists and step-by-step guides on how to develop your own business development plan, the appendices alone are worth the $100 sticker price.
I recently got the issue of Bloomberg Businessweek routed to me and was quite intrigued by many of the segments included in their Second Annual How To Issue, an issue that the publisher describes as “…a cocktail party…[that’s]…all about the mix of guests.” Although not all of the segments were relevant to the different
I’ve had a number of conversations over the past couple of years about the information that lawyers place on their LinkedIn pages versus there law firm attorney profile pages. As someone that prides themselves on the ability to uncover good information on people, I’ve come to appreciate the information found on LinkedIn. Many times there
There are times when defending your legal rights can do more harm than good. I think I saw a prime example of that this week between a creative YouTube video that was blowing up the Internet, and a company that asserted its legal copyright claim to shut it down.
A YouTube video was put out
