
The survey also attempts to determine changes in headcount and budgets for Marketing and Business Development Departments over the past 24 and coming 24 months, as individual line items and as part of the firm collective headcounts and budgets. Very interesting. I would like to think and will post eventually about the CI’s role (and others) in shifting from a cost centre to lead generator and sales pipeline for firms. I am hopeful that the survey results will reflect this position as well. The results will be shared at this year’s annual LMA conference April 11-13th 2026, in Austin TX.
Stay tuned, I expect there will be much more here to blog about soon!