Photo of Lisa Salazar

Well, I had a fun shopping experience that I thought I would share–Amazon’s Treasure Truck. It is kind of internet-y and social media-y thing I can chat about.

It is yet another POS that Amazon is owning.

Basically, you sign up for text messages through Amazon to be notified when their treasure truck is in your area with a hot sale item. You then reserve the item, select pre-set pick up location, then pick it up at the appointed time. The oddest thing: no money changes hands.

Amazon Treasure Truck: yet another POS that turns shopping into a scavenger hunt

(Photo courtesy of Amazon)


Continue Reading Amazon Treasure Truck: yet another POS that turns shopping into a scavenger hunt

By Lisa Salazar (@Lihsa)

A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.

Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison,  276 UK men were surveyed, as well.

When women push back on patronizing and stereotypes in marketing and advertising

Marketing to women

Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:

The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.

I would surmise that this general feeling floats all the way across the pond.


Continue Reading When women push back on stereotypes in marketing and advertising

By Lisa Salazar (@Lihsa)

I’ve wanted to compare generated photo books for a while now. I can now cross this off of my bucket list.

What I mean by “generated” is that the platform will perform an initial import, or selection from your batch of photos on your phone.

Today, I compare Google

So, it was snowing in Houston today. My sister texted a photo full of snow at 6:30 am–a neighborhood once covered in Harvey now covered in snowflakes.

Just finished my analytics reports. Not sure how many of you use Google Analytics. It has changed a lot since I first started using it back in