advertising

Subscribe to advertising via RSS

By Lisa Salazar (@Lihsa)

A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.

Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison,  276 UK men were surveyed, as well.

When women push back on patronizing and stereotypes in marketing and advertising

Marketing to women

Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:

The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.

I would surmise that this general feeling floats all the way across the pond.

Continue Reading When women push back on stereotypes in marketing and advertising

In the last several weeks, I have been called, emailed or otherwise pitched to by a variety of solutions providers. I have to tell you despite having a great memory, I can’t remember a single company name nor what any of the companies who wanted my firm’s money do.    The reason I can’t recall any

…

Sad that “Houston Dads Go
Back to College” is missing

Of course the big IPO news this week is Facebook’s public launch and the latest round of estimates places its value at the IPO somewhere in the $100 Billion range. Unbelievable! No, seriously, that’s completely unbelievable, bordering on insane. At nearly 100…

I recently got the issue of Bloomberg Businessweek routed to me and was quite intrigued by many of the segments included in their Second Annual How To Issue, an issue that the publisher describes as “…a cocktail party…[that’s]…all about the mix of guests.”  Although not all of the segments were relevant to the different…

Back in 2010, the 3 Geeks decided to try out advertising on our blog. Onit, a legal project management provider, was our first advertiser. We were a bit cautious about going down this path. Our initial and on-going intention for the blog was not about getting rich. Mainly we’re having fun exploring ideas in

…

Who knew attorneys could be so self-effacing? Very funny, clever and effective take on the Texas Super Lawyers’ Rising Stars.

It just says so many things … 🙂