I’ve been monitoring some of the Twitter posts that attorneys across the country are doing, and it got me to thinking about where the ethical line is (or should be) drawn. Now, my good friend Toby Brown told me that a good rule of thumb for judging ethical rules when it comes to the “virtual
advertising
The Googlization of CLE
Taking a rough and conservative estimate of 3 free CLE programs per week by large firms, then multiplying that by the 100 largest firms in the country, you get (3 x 52 x 100 =) 15,600 hours of free CLE per year. Next we’ll estimate that on average 35 lawyers attend each of these. This…
Link Steroids — Gimme the Juice!
Search Engine Optimization is a constant game of cat and mouse between the Search Engine companies and the webmasters of the world. Seems like last week, one of the biggies on the webmaster side got caught by the biggie on the search engine side, and in the process, I learned a new industry phrase called…
Lawyer Referral – Classic Outsourcing
With all the talk of outsourcing these days, it’s easy to overlook a tried and true outsourcing opportunity: Lawyer Referral. Marketing is a hot, and becoming hotter, topic for lawyers everywhere. So when looking for a solid marketing idea, I suggest your first look should be with your local lawyer referral service.
Well-run lawyer…
Advertising and Social Networking, or, How To Pimp Your Friends
Money – Pink Floyd
So just how much are your friends worth? Seriously.
This was a question posed by Gary Stein, a columnist for the The ClickZ Network, in his post Monetizing the Social Networks: “Should LinkedIn set up a system by which I could get paid to advertise a product to my social…