Honestly answer the following questions:

  • What did two of your High School classmates do this weekend?
  • What is the favorite band of one of your peers that you hang out with at your professional conferences?
  • Can you find a link to an article that someone you follow on Twitter, but you have never actually met, wrote the

I, Sophia Lisa Salazar, come by my geekness honestly. Born of a math wizard who programmed way before computer classes existed, my sisters are, respectively, a calculus teacher and the other, a patent attorney with an MBA and two engineering degree. Against them, my humble J.D. glitters like pyrite.

So you can only imagine the ambivalent,

I’m going to make this post, short and sweet. If you have a social media account that represents your company’s (or law firm’s) brand… safeguard it like it is important. Because it is.

For the second time in a few days, a company’s Twitter account posted inappropriate content under the company’s brand name. The reason

Earlier this week, I had the honour of attending the SLA (Special Library Association – for the non-librarian 3 Geeks crowd) Annual Conference in Chicago.  As one of the competitive intelligence guest Geeks, it should come as no surprise that I mostly spent my time at the CI Division sessions.  Each CI session was was

Sometimes private conversations just need to be shared. Ron Friedmann and I thought as much on some of the recent conversations we had regarding the best way to get information to people with all of the different resources now at our disposal. Of course, the first thing we asked was “how do we get everyone

There has been a ton of buzz on the latest social web site, Pinterest, and a number of folks have been asking me if this is a viable site for law firm marketing.

I say “yes”.

After studying the site and reading Jessica Roy’s “5 News Organizations To Follow On Pinterest”on MediaBistro.com, I