There has been a ton of buzz on the latest social web site, Pinterest, and a number of folks have been asking me if this is a viable site for law firm marketing.
I say “yes”.
After studying the site and reading Jessica Roy’s “5 News Organizations To Follow On Pinterest”on MediaBistro.com, I think law firms–particularly large law firms–are in a prime position to take advantage of the site.
Here the basic features of Pinterest:
- Pins: any image or video can be pinned and descriptions can be added. For law firms, one way to use this feature would be to post images of your attorneys.
- Boards: virtual pin boards are collections of pins.
- Following: you can follow the boards. For law firms, follow your clients, law schools, bar associations and legal periodicals.
- Repinning: the equivalent of retweeting or recommending, capture your firm’s mentions on others’ boards under your own. I could foresee this happening if a bar association posts a video of one of our lawyers’ speaking or receiving an award.
- Likes: similar to “liking” on Facebook, there is no capture on your virtual pinboard, just a notification that you recognized the posting. Again, if a colleague, client or recruit has an image that has achieved a success, it is an easy way to acknowledge them.
- Showcase your task-force teams
- Put together a collection of case study stats and infographs
- Create a virtual pinboard of your offices, scenic views, amenities and art.
Have some other ones? Let us know in the comments below.