I just finished reading David King Keller’s The Associate as Rainmaker: Building Your Business Brain, and I just want to tear it up–but I mean this in a GOOD way.
Full of checklists and step-by-step guides on how to develop your own business development plan, the appendices alone are worth the $100 sticker price.
By reading this book–with our without hiring a business coach–any associate would be able to lay out their own plan in a matter of a few days.
Broken into four sections, Keller covers:
- making time for rainmaking
- creating an optimal state of mind–with real, practical advice
- business development for shy lawyers
- rainmaking techniques
- life as an associate
Keller’s book also includes is an amazing collection of sage advice from the top legal minds in the industry. It would cost a fortune to get all these folks into one room to deliver just some of these insights.
Keller collects a wealth of tips, lists, best practices and wise counsel from some of the top rainmakers at Winston Strawn; Latham & Watkins; and Wilson Sonsini as well as CMOs and marketers from K&L Gates; Connolly, Bove Lodge; and Farella Braun + Martel.
So I may defy my own cardinal rule around books and actually deface this one by ripping out its checklists, action sheets and goal sheets.
Well done, David King Keller. Well done.
If you are interested in getting your own copy, you can purchase the book the the American Bar Association. Because I am NOT sharing.