While flipping through some of my daily BigLaw news feeds, I noticed a free service that Latham & Watkins offers all of us — The Books of Jargon on Corporate & Bank Finance, and Project Finance. So, if you need to know that in Project Finance, the term “LAER” actually stands for “Lowest
Over a year ago I mentioned that the Gartner Blog Network gave law firms a model to use (along with specific instructions and guidelines) to set up a firm-wide blog network for your firm. Since that time, I’ve talked with individual bloggers at firms and the answer has always been that their firms don’t want
Marketing is not a bunch of random acts of marketing.
After reading Kim Rice’s blog on “How Can Law Firms Help Their Lawyers With Marketing?”, I just had to chime in.
The science of marketing, which is a combination of accounting, economics, statistics, management and, now, online technology, is a complex and fascinating field
I am thinking about social networking. I know. You say, aren’t you always thinking about social networking, Lisa? Well, no. I also think about fashion, friends and my latest celebrity crush. (BTW, did you know that there are only 4 degrees of separation between me and @aplusk??? My apologies; I digress. I wonder if
As I like to say to my colleagues, making partner at a law firm is no longer the guaranteed “tenured-like” position. 
In the not so distant past, if an associate was able to make partner and through the good-old-boy network find some sizeable clients, he could count on sitting back and enjoying the fruits of
I just finished reading a piece (PDF available here) by one of my favorite law firm Competitive Intelligence gurus, Shannon Kay Sankstone. Shannon and her co-worker Charlotte Graesser Henderson from Quarles & Brady explained the need for the Library/Research staff within a law firm to work in tandem with the Marketing department. I
I read a great study about the difference between Generation X and Generation Y female online activity.According to PopSugar Media—isn’t that a great name, by the way?—two-thirds of female Gen Xers rely on female Gen Yers to define pop culture trends. And female Gen Yers are twice as likely as female Gen Xers to
