A group of lawyers from Gibson Dunn’s Electronic Discovery and Information Law practice group launched the first publication in a planned ten-part series entitled “E-Discovery Basics.” The first publication, “Why Should I Care About E-Discovery?” went out yesterday and discussed how, despite the fact that most lawyers have little interest in learning anything about the
legal marketing
Elephant Post: What's the Future of Legal Directories?
image [cc] miss pupik |
What is the future of legal directories? Are they still valuable? If so, in what form?
This question came to us from Dallas law librarian, Kevin Miles. What surprised me in this week’s answers was the fact that no legal marketing people chimed in to give an answer. Aren’t they the…
“The Game” Is What Happens When a Law Firm and a Video Game Developer Hook Up
Yesterday, I was skimming through my RSS reader and came across the post from Thomson Reuters’ Legal Current blog entitled “The Game” stuns attendees at legal marketing awards program. The more I read and watched, the more my mind was blown. The folks at Legal Current do a great job of describing, in detail,…
Is it Time for Law Firms to Get Their Groupon?
I was thinking about this very question today.
Why couldn’t a law firm offer a Groupon for their services? Why not indeed?
It is not so disimilar from offering alternative fees.
I had recently read about a women-owned firm who were offering flat-fee services for divorces, custody battles and the like.
Why not a Groupon?…
Attorney Presentations: Is Yours Up to Snuff?
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Technology is not your friend – your client is.
Elephant Post: "I think you need to look up the meaning of ________. I don't think it means what you think it means."
We are having some fun with this week’s Elephant Post, so you’ll need to follow along with my thinking on this.
In the movie The Princess Bride, there is an exchange between Vizzini and Inigo Montoya. Vizzini keeps saying “INCONCEIVABLE!!” and
Montoya calls him on it:
…
ALM – Playing Both Sides of the Market Survey
I thought the two emails I just received were “very interesting” – not right or wrong – just “very interesting” in how the same survey was marketed to two different ALM clients. ALM just announced a new survey call ALM Legal Intelligence Billing Package, where it seems they are willing to pit lawyers against…
Elephant Post: Name Something Transformational That You Learned From Your Boss
Thoughts on Dropping Martindale-Hubbell Contracts
Seems that Client Relationship Management (CRM) expenses aren’t the only perceived wasteful expenditures on a law firm’s balance sheet. One other costly resource that firms seem to be taking another look at lately is their Martindale-Hubbell contracts. One librarian from a mid-sized Georgia firm decided to query her peers to see if they also thought…