I was sitting in a break-out session at a very prestigious law conference when an older lawyer asked, “what is marketing? I just don’t get it.”
Out of my mouth, faster than than I could think, I said, “it’s just like dating.”
And it is.
Marketing is like trying to get that first meeting to
I am not a Law Firm Marketer… I don’t play one on TV (or via Social Media). I do, however, recognize a weak argument when I read one. There’s a certain consultant out there that has raised the hackles of a lot of Twitter fans by writing that “Twitter Not Effective for Legal Marketing
I have a real-life success story with Twitter: I actually called a lawyer that I met on Twitter to discuss a legal issue. Really.
The back story: @kentnewsome and I go back a ways. He, along with another partner, were the final word on all web decisions. After a few years, he decided to leave
Most presidents of this country have tons of media exposure, of course, around election time, at the inauguration and State of the Union Address. Usually it trails off afterwards except for sporadic events in history, exciting legislation or regularly scheduled press conferences. Not with Obama—he seems to be on television many times a day along
