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While the east coast is buried in another snowstorm, I am in sunny Naples, Florida today to speak at the Marketing Partner Forum. Full disclosure: It was a bit chilly, so I had to stop and buy a light jacket to handle the temps that fell into the 50’s and will dip into the
“Business Development Coaching for Lawyers (“BDCL”) leverages a proprietary coaching structure that optimizes solutions-based tactics intended to catapult your practice to the next level. We partner with you, our clients, in pursuit of shared goals and strategic alliances. Simply put, our services at BDCL exceed the expectations of legal leaders who recognize the value of
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Without exception, whenever I have seen a General Counsel (GC) asked about law firm email newsletters, I have witnessed the exact same response: Immediate Anger. I witnessed this recently at the COLPM Futures Conference. When the email newsletter subject came up with a panel of GCs, the angry responses ran the gamut
When I saw this tweet from Jason Wilson about the Legal Marketing Associations Technology conference hashtag #LMATech being hijacked, I had a pretty good idea who a couple of the folks were that were doing the hijacking. If any of you ever follow the discussion of Social Media, Marketing and Law Firms, there are those
Having worked at a few large firms, I can say with some certainty I know a great CMO when I meet one. And my current CMO, Aleisha Gravit, sits at the top of that list. Her guest post today is a great example of her vision and thinking on the future of CMOs
Back in August, some of you may remember I blogged about the power of news aggregators, asking the question, How Do We Make Them Read? Since that time, I have been watching new aggregators come on to the scene, new products being offered, new interfaces introduced, new pricing models worked out and all the
I read an interesting article in the AMA’s interview with David Edelman of McKinsey and Co. about moving away from the concept of the marketing model as a funnel.
Because of the new nature of marketing due to online commerce, Edelman proposes an alternative marketing model that they call the “Consumer Decision Journey.”
Working much
