When I saw this tweet from Jason Wilson about the Legal Marketing Associations Technology conference hashtag #LMATech being hijacked, I had a pretty good idea who a couple of the folks were that were doing the hijacking. If any of you ever follow the discussion of Social Media, Marketing and Law Firms, there are those

Having worked at a few large firms, I can say with some certainty I know a great CMO when I meet one. And my current CMO, Aleisha Gravit, sits at the top of that list.   Her guest post today is a great example of her vision and thinking on the future of CMOs

Back in August, some of you may remember I blogged about the power of news aggregators, asking the question, How Do We Make Them Read? Since that time, I have been watching new aggregators come on to the scene, new products being offered, new interfaces introduced, new pricing models worked out and all the

This is the last in a three part series on the evolution of marketing. Parts 1 and 2 looked at fundamental changes in the marketing landscape, Part 3 will look at how marketing is responding to these new challenges.
The Reaction
As with most new technologies, there have been mad rushes to adopt certain channels

The second post in this series on the evolution of marketing, explores the shift from one directional marketing (provider-to-customer) to interactive, multi-directional marketing. In the first post we discussed how things shifted from a scarcity of the number of available marketing channels to the scarcity of customer time and attention. This interactive aspect has a

image [cc] miss pupik

What is the future of legal directories?  Are they still valuable?  If so, in what form?
This question came to us from Dallas law librarian, Kevin Miles. What surprised me in this week’s answers was the fact that no legal marketing people chimed in to give an answer. Aren’t they the