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In a special episode of The Geek in Review podcast, we wanted to play a recent episode of the Future Ready Business (FRB) Podcast. FRB is a podcast that Greg Lambert produces and is hosted by ⁠Jackson Walker⁠ attorneys Art Cavazos and Erin Camp and is focused on how new ideas, regulations, laws, and overall societal changes affect the way businesses operate.

In this episode, ⁠Art Cavazos⁠ and ⁠Erin Camp⁠ host ⁠Courtney White⁠ and ⁠William Nilson⁠, attorneys from Jackson Walker’s Houston and Austin offices, and discuss the future of the fashion industry. The conversation touches on how the intersection of art and business has evolved, with topics such as sustainability, diversity, and social media influencers’ impact on the industry. The group also discusses the growing relationship between technology and fashion, including the role of artificial intelligence in streamlining production and enabling customization. Social media’s role in marketing and intellectual property concerns relating to the fashion industry round out the discussion. It is a great conversation, and we hope you enjoy it as much as we did.

Links:

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Contact Us:

Twitter: ⁠@gebauerm⁠, or ⁠@glambert⁠
Voicemail: 713-487-7821
Music: ⁠Jerry David DeCicca⁠

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Transcript

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Continue Reading The Future of Fashion and the Law (TGIR Ep. 194)

“Whether you like it or not, everybody’s searching for us online. And everybody is looking at your LinkedIn profile, whether you’re on LinkedIn every day, or once a year, so you might as well make it work for you.” – Stefanie Marrone
Stefanie Marrone is an Outsource Marketer who advises legal professionals on improving their social media presence. Even legal professionals in large law firms can benefit from a strong social media presence because clients and potential clients relate to the individual more than they do the firm. Marrone’s experience in firms like Proskauer and MoFo helped shaped her understanding of how important it is to have a strategy when it comes to branding. LinkedIn is her suggested primary platform for lawyers and legal professionals because that is the most likely platform where you’ll find your peers and clients.
One of the most effective forms of content, even on LinkedIn, is short-form video. In addition, list posts, infographics, carousel images, and finding ways to bring even firm posts to life helps draw attention to social media posts. For lawyers who have a marketing team, Stefanie suggests establishing a social media training program, especially for LinkedIn.
While we would all love to have some metric that identifies the return on investment of social media, it is not as easy as the number of likes a post receives. Success on social media is a combination of brand awareness, influence on decision making, and information dissemination. However, Marrone points out that many firms have thousands, or even tens of thousands of followers, and if the only engagement you are receiving is minimal, or from a few people, then it is clear that your social media strategy is not working.
Marrone also points out that lawyers and legal professionals should stick to one or two platforms and not spread yourselves too thin. LinkedIn, YouTube, and Twitter are probably the safest bets, but it depends on the message you are trying to convey.

Listen on mobile platforms:  Apple Podcasts LogoApple Podcasts |  Spotify LogoSpotify
To learn more from Stefanie, check out:
Contact Us:
Twitter: @gebauerm, or @glambert
Voicemail: 713-487-7821
Email: geekinreviewpodcast@gmail.com
Music: Jerry David DeCicca
Transcript

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Continue Reading Successful Brand Awareness for Legal Professionals – Tips from Stefanie Marrone (TGIR Ep. 188)

The social media platform Fishbowl is designed to create an anonymous but verified space for professionals to socialize with others in the same profession. CEO and co-founder Matt Sunbulli joins us this week to talk about FIshbowl’s entry into the legal industry social media space. It’s been about eight weeks, but there is already a large number of attorneys and other legal professionals using the platform to discuss issues ranging from what’s an appropriate salary range, to advice on lateral moves, to is it okay to vape in the workplace. The answer to that last one is a solid, NO!
Fishbowl creates an optional identification for its users which range from anonymized job title (Attorney, Partner, etc.), to “works at X law firm,” to full identification, based on the user’s needs on individual interactions. Because users have to sign up with their real names and be verified by your work email and LinkedIn profile, there’s a self-policing aspect to the platform. This seems to have tamped down the Troll factor you find on other platforms like Reddit. Because it allows for anonymity in the posts, users are more comfortable about asking questions to peers or others in more senior roles. It’s a very interesting concept of professional anonymity that brings us some very interesting conversations that we just don’t find on other professional networks like LinkedIn.

Listen on mobile platforms:  Apple Podcasts LogoApple Podcasts | Overcast LogoOvercast | Spotify LogoSpotify
Information Inspirations
The American Association of Law Libraries has allowed for full Open Access to the Law Library Journal and Spectrum magazine. The Open Access movement in professional journals and publications is something that has been occurring in academic circles, and once again, AALL is leading the way for other professional organizations to promote professional writing and promotion for its members.

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Continue Reading The Geek in Review Ep. 65 – Matt Sunbulli on Fishbowl’s Entry into the Legal Industry Social Media Space

Marlene (@gebauerm) and Greg (@glambert) talk with Legal Rebel, Jae Um (@jaesunum), Founder & Executive Director at Six Parsecs, about her unique writing style (it involves the use of emojis), and her ideas behind her series on Legal Innovation Woes.
Greg breaks

down a conversation which amplified the idea of why it’s important to be seen as a driver for the firm’s bottom line, and how he deleted Facebook and twitters apps from his phone, as well as how didn’t melt while in Arizona over the weekend.

Marlene talks about CIVIL, a new cryptocurrency model helping to rebuild trust and integrity in journalism. Marlene also needs some suggestions on multi-player mobile games. Ones in which she can win.…

Continue Reading Podcast Episode 11 – Jae Um on Legal Innovation, Emotions, and Emojis

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