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On this episode of The Geek In Review, Marlene (@gebauerm) and Greg (@glambert) talk with long time friend and colleague Emily Rushing, Competitive Intelligence Director at Haynes and Boone in Dallas, Texas. In Emily’s decade at Haynes and Boone, she has implemented a stellar competitive intelligence process and has found a method of encouraging partners to share information and to build trust among throughout the firm. In addition to traditional CI tools, Emily has leveraged her firm’s CRM tool in ways that would make most of us in other firms envious.

Once again, Marlene and Greg get to record this week’s podcast together while Marlene is visiting Texas. Greg also “triple-dog dared” Marlene to reach out to one of their podcasting heroes, “Make Me Smart’s” Molly Wood while Marlene was in Austin.
Continue Reading Podcast Episode 8 – Emily Rushing on CI, CRM, and Collaboration

All too often in law firms when we talk about marketing failures or look for new marketing successes, we look to see how “other industries” are doing it. We look at the marketing spend of consumer goods companies which make our budgets look like a small child’s allowance.  We bemoan not having enough money to…

When I started in law firm competitive intelligence (CI),
there were few of us doing it and making any headway at the time.  Over time, lots of people have tried to do
legal CI, Librarians, marketing folks, even seasoned CI professionals from
other industries have tried their hand at it, but eventually walked away.  There…

Image (CC) by ecreyes 

Almost without fail, whenever I bring up the issue of Client Relationship Management (CRM) tools with others in the legal industry, the conversation ends up talking about what an overall failure the CRM resource ended up being, but because the firm invested so much time, money and people into the…

As a corollary to the profitability series, this post tackles the need for KM to be tied to profitability in a law firm. Otherwise it becomes KM for the sake of KM. Ron Friedmann’s recent post on KM Reincarnated combined with some recent evaluations of Legal Project Management (LPM) software got me thinking

…

It is nice of LexisNexis to give me a good example of how some IT/KM departments approach the problem of users not using the existing technology. I want to start off by giving a disclaimer that this isn’t a critique of the LexisNexis product (as I haven’t used it), but rather this is a general…