To produce company profiles and intelligence reports (aka business intelligence or competitive intelligence reports) that help partners and Business Development (BD) managers prepare for meetings and respond to RFPs, law firms should keep five core principles in
The past week I had the pleasure of presenting at the 13th Annual Ark Conference Competitive Intelligence in the Modern Law Firm. I am totally blown away that this one day conference is in its 13th year and still going strong. The quality of the presentations was outstanding. There were new and…
Our fellow 3 Geeks’ contributor, Zena Applebaum is leading the upcoming Competitive Intelligence program in Chicago on Friday, October 18, 2019. The American Association of Law Libraries is holding this CI Foundations Course entitled, Superior Intelligence = Strategic Decision Making.
In this course you will learn to be the person who defines, gathers…
Over the past month I have given about a dozen talks in large conference settings with hundred of people, or at smaller intimate partner/ counsel lunches, or for people spanning the globe via webinar. The discussions have ranged in content and theme but all were legal industry favourites including:
- the state of the legal industry 10 years out from the great recession of 2018;
- the seat change from Baby Boomers to Millennials in firms, and what that means for the way work is done, how people are motivated and what success looks like;
- competitive intelligence – what is means in and for the legal industry right now;
- personal branding for lawyers and non lawyers and why it matters; and
- emerging legal technology tools, adoption techniques, use cases and efficiency plays;
On this episode of The Geek In Review, Marlene (@gebauerm) and Greg (@glambert) talk with long time friend and colleague Emily Rushing, Competitive Intelligence Director at Haynes and Boone in Dallas, Texas. In Emily’s decade at Haynes and Boone, she has implemented a stellar competitive intelligence process and has found a method of encouraging partners to share information and to build trust among throughout the firm. In addition to traditional CI tools, Emily has leveraged her firm’s CRM tool in ways that would make most of us in other firms envious.
Once again, Marlene and Greg get to record this week’s podcast together while Marlene is visiting Texas. Greg also “triple-dog dared” Marlene to reach out to one of their podcasting heroes, “Make Me Smart’s” Molly Wood while Marlene was in Austin.
Continue Reading Podcast Episode 8 – Emily Rushing on CI, CRM, and Collaboration
Perhaps I’m one of the lucky few that has always had a good relationship with the Marketing Department. Although I am the incoming President of the American Association of Law Libraries, I am also a member of the Legal Marketing Association, and I find value in both. I have leveraged the relationships built by the…
I’ve posted here before about CI as the new Client Intelligence and I still believe that. Clients more than ever – still – want to work with lawyers and law firms who understand their business, and that comes from, among other things, CI. But in giving a presentation recently to
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This is one of those posts where I start writing down my thoughts, not really sure where I’m going to end. However, that never stopped me before, so why let it stop me now?
When I was at a Westlaw lunch today discussing the AALL conference in Philadelphia, I had a…