competitive intelligence

Subscribe to competitive intelligence
This week we are joined by Shayne Phillips, Director of Analytics Solutions at Anaqua/Acclaim IP. Shayne talks about the value that Patent Agents bring to the legal industry. She explains how Patent Agents can use data to uncover insights about competitors and potential markets, and how they can go beyond the typical patent search to provide competitive intelligence and business intelligence.
She emphasizes how Patent Agents can help R&D teams use the patent literature to their advantage, such as looking for references to answer an office action from an examiner or to conduct a freedom to operate opinion piece. Additionally, Patent Agents can look for trends in what patents a competitor has let die before their statutory term, and what countries they are now filing in where they maybe hadn’t before with that particular technology. This can help uncover potential markets and provide insight into what the competitor may or may not know about a particular geographical region.
Many law firms realize the value that Patent Agents can bring to making existing clients more profitable by understanding their patent portfolio as well as uncovering the strategic directions that potential clients may be headed in their patent and overall business goals.
As with many industries, Shayne recognizes that there is a giant role that technology and AI tools will play in the immediate future of the profession. With millions upon millions of patents to parse through, there is definitely value in leveraging the technology to enhance the role she plays in finding the hidden jewels that are buried in patent information.
Join us as we talk with Shayne about her career growth, her move to Texas, and her involvement in the Licensing Executive Society to mentor and connect with the newer generation of LES members.
Shayne’s Twitter – @ShaynePhillip15

Listen on mobile platforms:  Apple Podcasts LogoApple Podcasts |  Spotify LogoSpotify
Contact Us:
Twitter: @gebauerm, or @glambert
Voicemail: 713-487-7821
Email: geekinreviewpodcast@gmail.com
Music: Jerry David DeCicca
Transcript

Continue Reading The Secret Weapon: Leveraging Patent Agents to Gain a Competitive Edge – Shayne Phillips (TGIR Ep. 186)

Over the past month I have given about a dozen talks in large conference settings with hundred of people, or at smaller intimate partner/ counsel lunches, or for people spanning the globe via webinar. The discussions have ranged in content and theme but all were legal industry favourites including:

  • the state of the legal industry 10 years out from the great recession of 2018;
  • the seat change from Baby Boomers to Millennials in firms, and what that means for the way work is done, how people are motivated and what success looks like;
  • competitive intelligence – what is means in and for the legal industry right now;
  • personal branding for lawyers and non lawyers and why it matters; and
  • emerging legal technology tools, adoption techniques, use cases and efficiency plays;

Continue Reading You Spin Me Right Round…

On this episode of The Geek In Review, Marlene (@gebauerm) and Greg (@glambert) talk with long time friend and colleague Emily Rushing, Competitive Intelligence Director at Haynes and Boone in Dallas, Texas. In Emily’s decade at Haynes and Boone, she has implemented a stellar competitive intelligence process and has found a method of encouraging partners to share information and to build trust among throughout the firm. In addition to traditional CI tools, Emily has leveraged her firm’s CRM tool in ways that would make most of us in other firms envious.

Once again, Marlene and Greg get to record this week’s podcast together while Marlene is visiting Texas. Greg also “triple-dog dared” Marlene to reach out to one of their podcasting heroes, “Make Me Smart’s” Molly Wood while Marlene was in Austin.
Continue Reading Podcast Episode 8 – Emily Rushing on CI, CRM, and Collaboration

Since leaving the law firm back in June, I find myself in a really unique position to be able to provide CI consulting services and advice to law firms, law students and legal departments of all shapes and sizes. It is really amazing to me how legal CI has morphed and changed over the years, and

…

Perhaps I’m one of the lucky few that has always had a good relationship with the Marketing Department. Although I am the incoming President of the American Association of Law Libraries, I am also a member of the Legal Marketing Association, and I find value in both. I have leveraged the relationships built by the…

Is Legal CI Sales Enablement


I’ve posted here before about CI as the new Client Intelligence and I still believe that. Clients more than ever – still – want to work with lawyers and law firms who understand their business, and that comes from, among other things, CI. But in giving a presentation recently to

…