When I graduated from high school, I knew three languages. I was fluent in two and had a fairly good working knowledge of the third. Today, my second and third languages are a bit rusty but I can get by when spoken to or making an inquiry. Yet, I feel compelled to learn another bunch
Zena Applebaum
Law Librarians + Legal Marketing = Successful Client Service

Last week the Twitterverse and other content spaces were abuzz (or atweet?), with commentary on the story from Bloomberg Law on how Law Firm Librarians Feel Underused and Underpaid. Many in the sector agreed or felt that it was a wake up call of some kind. The article was based on a survey compiled…
Welcome to Toronto!
Google Loogle
…
C Is For….
When I started in law firm competitive intelligence (CI),
there were few of us doing it and making any headway at the time. Over time, lots of people have tried to do
legal CI, Librarians, marketing folks, even seasoned CI professionals from
other industries have tried their hand at it, but eventually walked away. There…
Movin' On Up!
To Be CI or Do CI – That is the Question

On December 23rd, Arun
Jethmalani, Founder & Managing Director at ValueNotes Database Pvt. Ltd. in India, published an article to LinkedIn
entitled 5
Debates about Competitive Intelligence that will never be resolved. The article essentially lays out five of the
canonical questions that are a constant dialogue in the CI community. I won’t
share
…
CanLII Connects – A Canadian Content Success Story in the Making
Let CI Be Your Guide
Someone asked me recently why I think more and more law firms are creating CI roles or increasing their CI capacity, encouraging their BD and Library staff to work more closely so forth. I didn’t really have a good answer on the spot, “cause it makes good business sense, or because market competition and consolidation…
An Open Letter to Sales People
…


