Technology is cool. There is no disputing that fact. Last month, while travelling for work, I had a video conversation with my kid, while I was 3500 kms away in a relatively remote mountain resort, and he was in a moving vehicle. Last week, while doing some research I came across a data visualization of
Zena Applebaum
Landslides, Bongs and Innovation
Innovation is hard. Despite how easily the word gets tossed around, like a “bong at a frat party” as a friend likes to say, but to truly innovate, to truly change a process, a culture, a product is one of the most difficult things to do.
Many legal industry pundits call for law firm innovation,…
Industry Leading Surveys – What Do They Really Say?

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On Why, I am a Gardener
Following on up on my great experience this past week in Austin, TX at the Annual Legal Marketing Association Conference, I thought I would share my thoughts from a few weeks ago when I had a conversation with someone who is thinking of
getting into legal marketing. She’s had
a vibrant career in other industries…
C is for Sales?

I’ve posted here before about CI as the new Client Intelligence and I still believe that. Clients more than ever – still – want to work with lawyers and law firms who understand their business, and that comes from, among other things, CI. But in giving a presentation recently to
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Can I get you a kitchen sink?

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Mark's New Enemy?
Following the AALL conference Mark Gediman’s contentious stance on Google, made the rounds here on 3 Geeks and in various other places. In fact, Mark will be reprising his stance on the famous search engine next week on an SLA CI Webinar, titled “Is Google Enough?” You can register here, if you want…
"No Response Required"
With all this talk or blogging about AI, Big Data, metrics and analytics, pricing protocols, KM, Six Sigma and Lean and Agile, I wonder if I am working in a manufacturing shop or a law firm. In the world of manufacturing widget A can be compared to widget B, the two widgets can be taken…
Why Big Data Scares Me
Law Librarians + Legal Marketing = Successful Client Service
Last week the Twitterverse and other content spaces were abuzz (or atweet?), with commentary on the story from Bloomberg Law on how Law Firm Librarians Feel Underused and Underpaid. Many in the sector agreed or felt that it was a wake up call of some kind. The article was based on a survey compiled…