You’ve all read/heard my take on aggregators here at 3 Geeks, and how there was a time when having access to information was in and of itself a competitive advantage. Simply knowing what your competitors or market were doing was currency. We all have more access to information today than any of us dreamed was possible even 15 or 20 years ago. Much of that information is readily available and free. In fact, information or data is so accessible that crowd sourcing and gathering of it online in places like Wikipedia is common place, even cited with growing integrity in university term papers and the like (ethics of which is not my topic, though I am sure many of you have ideas on that….feel free to guest post about it!)
I have suggested in previous posts that how we sort or filter the raw data is how we keep from contributing to information overload. Key to this process is determining what is good to know versus need to know versus interesting but maybe I don’t need to know that right now. Even when we’ve filtered that down, we still need to aggregate the relevant information by having Library or Intelligence teams sort and collate it into newsletters, alerts, RSS feeds or other helpful, readable tools. Finally, I’ve suggested that, depending up your resources, the process can be done manually or with any one of the commercially available tools available for purchase that can help us aggregate. You’ve read previous posts (hopefully), where I’ve asked, How Do We Make Them Read, and reviewed a series of aggregators a list that continues to grow and improve and then several months later, I suggested we are Almost There with a new series of product offering.