We bring on a fellow legal industry podcaster this week to talk about the launching of her brand new podcast, The Portia Project. M.C. Sungaila is a shareholder at Buchalter in California and she noticed that while there were a number of female judges making it onto the trial court bench, there were still a small number at the appellate level. This motivated her to seek out a platform for those judges who were at the appellate level to share their stories and perhaps encourage others to seek out similar roles. M.C. discusses how her original idea of creating a book on the topic morphed into the podcast platform as a result of not just the length of time it takes to compile a book, but also because she quickly discovered that being able to actually hear these stories told in first-person had more of an emotional effect than the printed page could convey.
M.C. shares how the experiences of women joining the judiciary changed over the past few decades. How the challenges shifted from the 70s and 80s into the past couple of decades. That the barriers shifted from obvious issues to more subtle obstacles. She also notes how there is a theme among these stories of women trailblazers in particular areas of legal practice, only to be supplanted by their male counterparts once those areas of practice become more prestigious. It is this type of shared storytelling experience that makes podcasting such a popular platform and M.C.’s Portia Project brings these important stories to life. We hope you enjoy this discussion as much as we did.
Crystal Ball Question
While we may be back to a more “regular” style of podcast episode this week, we still have some recordings from LegalWeek that we are going to share for a few more episodes. We asked a number of attendees our Crystal Ball question of “what significant changes do you see in the legal industry over the next five years?” This week, David Bartolone from Wolters Kluwer sat down at the microphone in New York and gave us his projection on the role APIs will play in the near future.
Music: Jerry David DeCicca
Listen on mobile platforms: Apple Podcasts | Overcast | Spotify
What Does Your Family Think You Do??
Come on men… it’s 2019!!
By Lisa Salazar (@Lihsa)
A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.
Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison, 276 UK men were surveyed, as well.
Marketing to women
Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:
The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.
I would surmise that this general feeling floats all the way across the pond.