This is the last in a three part series on the evolution of marketing. Parts 1 and 2 looked at fundamental changes in the marketing landscape, Part 3 will look at how marketing is responding to these new challenges.
The Reaction
As with most new technologies, there have been mad rushes to adopt certain channels

The second post in this series on the evolution of marketing, explores the shift from one directional marketing (provider-to-customer) to interactive, multi-directional marketing. In the first post we discussed how things shifted from a scarcity of the number of available marketing channels to the scarcity of customer time and attention. This interactive aspect has a

Mark Herrmann at ATL, wrote an excellent piece on “Is blogging a useful business development tool?” I thoroughly enjoyed the piece, but take issue with a core aspect of his thesis. He notes that “Blogging can be very rewarding in many different ways, but it will create only a very few (if any) serious

I received a call on Monday afternoon telling me that a friend of the family had been killed while crossing a busy intersection near my house. I tried to find out what happened through the local media, but all I could find from the reporters was a statement that a woman was struck and killed

Since my presentation with Kingsley Martin at TECHSHOW 2010, I have been giving more and more thought to the evolution and future of KM. Previously we have posted on 3 Geeks about the impact of AFAs on KM, but I think there is a bigger under-current that will drive the next generation of KM. That

This past week-end, the Houston Chronicle released its Chronicle 100–a list of the top 100 businesses in the city.

Apart from the Chron 100 list, there are news items that feature various industries. One of them included “the law”.

Well, I am pleased to inform you that little old me was featured in the story,

One of the comments that I hear tossed around these days is how those entering the workforce now (AKA “new associates”, “new paralegals”, “new project assistants”) will be “computer savvy” or “better equipped” for things like online research, Web 2.0, or the virtual workplace. I try to chime in with my opinion that those that believe