web 2.0

Marketing 2.0 – Part 3

By Toby Brown on January 9, 2012

This is the last in a three part series on the evolution of marketing. Parts 1 and 2 looked at fundamental changes in the marketing landscape, Part 3 will look at how marketing is responding to these new challenges.

The Reaction

As with most new technologies, there have been mad rushes to adopt certain channels

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Marketing 2.0 – Part 2

By Toby Brown on January 6, 2012

The second post in this series on the evolution of marketing, explores the shift from one directional marketing (provider-to-customer) to interactive, multi-directional marketing. In the first post we discussed how things shifted from a scarcity of the number of available marketing channels to the scarcity of customer time and attention. This interactive aspect has a

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Marketing 2.0 – Part 1

By Toby Brown on January 5, 2012

Later this month I will be co-presenting with Jordan Furlong at the ACLEA Mid-Year Meeting in New Orleans. Our topic is using social media as part of your web presence and your overall marketing strategy. This prompted me to write a paper (for the handouts) on Marketing 2.0. I wanted to put a stake

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Why Blogs Don't Make Rain

By Toby Brown on December 22, 2010

Mark Herrmann at ATL, wrote an excellent piece on “Is blogging a useful business development tool?” I thoroughly enjoyed the piece, but take issue with a core aspect of his thesis. He notes that “Blogging can be very rewarding in many different ways, but it will create only a very few (if any) serious

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The "Thumbs-Up" and the "Thumbs-Down" of News+Web 2.0

By Greg Lambert on November 9, 2010

I received a call on Monday afternoon telling me that a friend of the family had been killed while crossing a busy intersection near my house. I tried to find out what happened through the local media, but all I could find from the reporters was a statement that a woman was struck and killed…

IBM's Jeff Jonas: "The Future Doesn't Look Like Tom Cruise in The Minority Report at All"

By Greg Lambert on October 11, 2010

I just sat down and watched this video from IBM’s Chief Scientist Jeff Jonas, and he gives us a lot of food for thought on why you should first master the concepts of accounting before you try to work on systems that attempt to make sense of data. The main thought on data, context…

Web 2.0 – It’s about connecting, it’s about collaboration, it’s about time!

By Scott Preston on September 21, 2010

I remember the birth of the web. Programmers were excited about the new opportunities. HTML was in its infancy – it was simple to understand and easy to implement. The idea of linking information together, making it easier to locate and share, seemed revolutionary and created a platform on which just about anyone could contribute

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KM 3.0 = Analysis

By Toby Brown on July 9, 2010

Since my presentation with Kingsley Martin at TECHSHOW 2010, I have been giving more and more thought to the evolution and future of KM. Previously we have posted on 3 Geeks about the impact of AFAs on KM, but I think there is a bigger under-current that will drive the next generation of KM. That

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And She's Not Just Online Folks …

By Lisa Salazar on May 24, 2010

This past week-end, the Houston Chronicle released its Chronicle 100–a list of the top 100 businesses in the city.

Apart from the Chron 100 list, there are news items that feature various industries. One of them included “the law”.

Well, I am pleased to inform you that little old me was featured in the story,…

Digital Natives vs. Digital Immigrants – Who's Better Prepared for a 2.0 World?

By Greg Lambert on May 12, 2010

One of the comments that I hear tossed around these days is how those entering the workforce now (AKA “new associates”, “new paralegals”, “new project assistants”) will be “computer savvy” or “better equipped” for things like online research, Web 2.0, or the virtual workplace. I try to chime in with my opinion that those that believe…