Its a great time to be a marketer and an English major . . .
Check out this fascinating video about technology and its impact on the world.
Topic Monitoring – (LinkedIn OR Twitter) AND ("law firms")
SEARCH: (LinkedIn OR Twitter) (lawyer OR attorney OR “law firm”)
Perhaps the greatest thing I learned in Library School is the understanding of Boolean Searching. When put in the right context, understanding the proper use of “AND”, “OR”, “BUT NOT” and the proper placement of parenthesise “()” can make your searching a lot better.
There's Something in the (Adobe) Air
I’ve been hearing some rumblings about the Adobe AIR product, and its ability to make web products work in a desktop environment.
The boys over at WebResourcesDepot (WRD) put out a snapshot of 27 Adobe AIR products — a posting that became so popular that it caused their site to go down. (If only
Tech Annoyances – Part 8
TIP: Whatever You Do, Don’t Offer Online Collaboration
There is a lot of good information out there about using technology to collaborate directly with clients.
The Lawyer’s Guide to Collaboration Tools and Technology: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell Don’t read it. It might give you ideas about offering
Tech Annoyances – Part 7
TIP: Under No Circumstances Personalize Anything for the Client One of the best ways to annoy your client is to remind them that they are just one of the cogs of your great legal empire. Taking the time to personalize a communication and making the client feel that they are important to you, is just
Tech Annoyances – Part 6
TIP: Use Technology to Deliver Boring Stuff
A classic, annoying favorite of ours is building PowerPoint presentations with tons of text in small font on each slide. Don’t bother utilizing graphics, videos and other visually appealing tools. The only thing that makes this approach better is if you read the text to them. An annoying
Tech Annoyances – Part 5
TIP: Make It Complicated for the Client (the more difficult, the more satisfying) The more technologically advanced you make your web site, the more your clients will see you for the technology wizard that you are. One of the best ways to annoy your clients is to assume that they are all using Internet Explorer
Tech Annoyances – Part 3
TIP: Send A LOT of Content Daily email newsletters are perhaps the best thing you can do to annoy your clients each every morning. Clients truly desire the minutia of legal issues like “European Practice” or “Corporate Finance” and giving them anything less than a daily newsletter on such generic legal topics would be a
Tech Annoyances – Part 2
TIP: Share Useless ContentA lawyer once said: “It is better to keep one’s mouth shut and be thought a fool than to open it and resolve all doubt.” Following Abe Lincoln’s advice, send clients e-mail announcements on major changes regarding a government regulation, but only send the title of the regulation and a link to
Tech Annoyances – Part 1
Greg and I put together a fun article on how to annoy clients with technology. It was on track to be published, but at the 11th hour was rejected. Apparently our writing style lacks a certain diplomacy. But then we had our “duh” moment and wonder why the heck we were trying to publish something