Greg and I put together a fun article on how to annoy clients with technology. It was on track to be published, but at the 11th hour was rejected. Apparently our writing style lacks a certain diplomacy. But then we had our “duh” moment and wonder why the heck we were trying to publish something in paper. The obvious response was publishing on our own blog. So over the next days we will be posting up the various tips from that article. Here’s the intro and first tip:
Using Technology to Annoy Clients
Given the ever-expanding universe of technology, there is truly no end to the ways you can annoy your clients. To help you along in this process, we want to arm you with some ‘best practices’ for aggravating and just plain bothering your clients. Remember the old adage: “If one cookie tastes good, make them eat the whole bag.”
TIP: Share the Wrong Content
Spam presents a great opportunity to annoy since it already has people annoyed. So this is an easy best practice. Every time you e-mail out an e-newsletter or event notice, send it to all of your clients. This will ensure that each client will get at least one e-mail on a topic that is of no concern to them. Less-worthy lawyers waste valuable time developing targeted lists so that bankruptcy clients only get bankruptcy content. If you want to move up the ladder another notch on this tip, make sure you send these e-mails often.