TIP: Whatever You Do, Don’t Offer Online Collaboration
There is a lot of good information out there about using technology to collaborate directly with clients.
The Lawyer’s Guide to Collaboration Tools and Technology: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell Don’t read it. It might give you ideas about offering up to clients the ability to see, review and edit their documents with you online. Since peoples’ expectations are for more real-time services, make sure you use older, slower delivery options. Another dangerous tool to avoid: online surveys like Survey Monkey or Zoomerang. Clients will like these since they give them a convenient opportunity to tell you what they like and don’t like about your services. Talk about NOT annoying. And to top it off, clients may tell you something you don’t want to hear, causing the backfire effect of annoying you.
Using technology can be challenging. Using technology to annoy clients is an art form. Just remember: Whichever technologies you choose, follow our ‘best practices’ and you will be sure to get your clients’ undivided attention.