How successful have firms been in handling the stress of adjusting to the needs of the market, knowing how to present that message to clients, and understanding how a sustained firm culture plays a critical role in their ability to cope? Barbara Malin, Chief Marketing and Business Development Officer at Jackson Walker, LLP, and Jennifer Johnson, CEO of Calibrate Legal discuss the critical role marketing, business development, and firm culture play in times of crisis. Our guests tackle some very tough questions about whether firms know and embody their culture and if cultural bias hampers their ability to succeed. They also highlight how firms have adjusted their business development plans to support clients in light of COVID and anti-racism movements.

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Information Inspirations

Are you feeling inspired this August? We certainly are. From identifying songbirds via neural networks to Deloitte Legal’s AI pro bono project in the UK to pornography suits in Martha’s Vineyard, we share our thoughts on the news of the week.

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Please take the time to rate and review us on Apple Podcast. Contact us anytime by tweeting us at @gebauerm or @glambert. Or, you can call The Geek in Review hotline at 713-487-7270 and leave us a message. You can email us at geekinreviewpodcast@gmail.com. As always, the great music you hear on the podcast is from Jerry David DeCicca.

Continue Reading The Geek in Review Ep. 82 – Law Firm Culture and Marketing, and How to Market Law Firm Culture – Barbara Malin and Jennifer Johnson

One of the things we hear a lot in law firms is that each firm has its own culture. Leaders within the firm strive to maintain that culture. Lateral recruiting focuses in on making sure that new hires understand the importance of the firm’s culture and that they fit in with that culture. Growth plans are centered around whether or not the plan will change the culture. We all know the Peter Drucker quote that “culture eats strategy for lunch.” The problem of giving firm culture an almost cult-like status within the organization, is that it can be used as a weapon against the people the firm needs the most. Those are people who are great at what they do, but may have different life experiences from what the firm’s culture expects.

The question to ask ourselves is “are we unfairly judging others based on the concept of how well they perform under our idea of firm culture?” Is that an honest way to evaluate people, or does it create an implicit bias which sets people up to fail simply because their life experiences are different from those who established the culture? This idea of unfairly judging people with different life experiences with the concepts of following firm culture hit me like a ton of bricks when I was listening to an episode of Thi$ is Uncomfortable called “Crying at Work.
Continue Reading Are We Using Culture to Help Others? Or Judge Others?

Is Legal CI Sales Enablement


I’ve posted here before about CI as the new Client Intelligence and I still believe that. Clients more than ever – still – want to work with lawyers and law firms who understand their business, and that comes from, among other things, CI. But in giving a presentation recently to

With all this talk or blogging about AI, Big Data, metrics and analytics, pricing protocols, KM, Six Sigma and Lean and Agile, I wonder if I am working in a manufacturing shop or a law firm. In the world of manufacturing widget A can be compared to widget B, the two widgets can be taken


Last Wednesday, my wife and I were on day 3 of a 4 day Vermont cheese and maple syrup tour.  It was about noon on the hottest day of the year and we were driving down Route 35, about 30 miles from anywhere you’ve ever heard of, when I took a sharp corner and quickly

Culture is a very important aspect of how well an organization functions.  Most experts agree, culture is more important than pay when discussing employee satisfaction, and yet, many organizations place no value on corporate culture.  They believe, because you cannot easily measure culture, it does not connect with the company’s bottom line.

Here are the top three motivators