Following on up on my great experience this past week in Austin, TX at the Annual Legal Marketing Association Conference, I thought I would share my thoughts from a few weeks ago when I had a conversation with someone who is thinking of
getting into legal marketing.  She’s had
a vibrant career in other industries

As Robert Ambrogi has been reporting, Avvo launched a new legal forms offering to compete with LegalZoom. Mr. Contract himself, Ken Adams, reviewed an Avvo form and concluded that Avvo was another of the “hack vendors” that was “foisting crap” and “dreck” on consumers. Avvo responded to Adams’s “silliness” in a way that suggests to

Is Legal CI Sales Enablement


I’ve posted here before about CI as the new Client Intelligence and I still believe that. Clients more than ever – still – want to work with lawyers and law firms who understand their business, and that comes from, among other things, CI. But in giving a presentation recently to

As some of you know, I have spent the last three years studying and working as an actor and I’ve been amazed at how much of what I’ve learned in acting makes my KM work better. So, as a break from the usual KM and legal tech discussions, I thought I would share four of

Richard Susskind writes the same book every five years. He just updates the examples.

The above would be offensive if it were not a joke frequently delivered in the first person by Susskind himself. What makes the self-deprecation so humorous is that, in part, it is true. Richard Susskind has been delivering a