Start with Why. Value storytelling is essential (series summarized here). But, as storytellers, we’re not experimenting with the form. We should tell simple, compelling stories with no mystery as to the What, How, and Why.
What is outputs. How is inputs/process. Why is purpose, outcomes, and value.
What, How, and Why all matter. But, for our business audience, legal’s What and How are inherently uninteresting. Always start with their Why.

Why is the subject of the previous post. Business value is the one true Why. The call to action. The hook. The propulsive force. But the framing of Why is context dependent. The way we talk about business value will often need to be calibrated to our subject matter and our target audience—identifying our target audience and understanding what messaging resonates with them is quintessential to mastering our own context.
The stories we tell must cohere with the stories our audience tells themselves about their own starring role in the business’s journey. We must present ourselves as allies in the same cause. Which we are. This sense of shared purpose is most crucial when we are engaged in productive disagreement and accountable for persuading our allies of unpalatable truths—whether seeking to rejigger their perspective on value preservation (e.g., refining their legal-risk/business-reward calculus) or recommending that finite resources be allocated to the legal function despite the very real opportunity costs.
Continue Reading Start with Why – Value Storytelling (#4)



Back in May (
Richmond Law School professors
As we move toward the end of the year, or as in Texas, the end of a lawyer’s birthday month, there becomes a mad scramble for completing Continuing Legal Education (CLE) courses. Has CLE become more about checking the box than about enhancing/maintaining a lawyer’s skill? Why is it that CLE credits are based on time, rather than knowledge? Is there a better way? Our guests this week certainly think so.
You have to appreciate a book that discusses Legal Design and puts design concepts into action by working with a fellow designer on the layout and functionality of the book itself. The results of 

We bring in
We mix up our traditional Information Inspiration segment by focusing on the upcoming HBR Legal Information + Knowledge Services (LINKS) Conference. Both Marlene and Greg are speaking at the October 14th half-day conference.