This is the last in a three part series on the evolution of marketing. Parts 1 and 2 looked at fundamental changes in the marketing landscape, Part 3 will look at how marketing is responding to these new challenges.
The Reaction
As with most new technologies, there have been mad rushes to adopt certain channels

In the last several years, Know Your Customer or Know Your Client (KYC) legislation has come to the forefront. Professional service firms everywhere write about KYC rules, and law firms themselves are creating new processes and procedures for dealing with the KYC rules. Every time I see an email circulate in our firm about KYC

The second post in this series on the evolution of marketing, explores the shift from one directional marketing (provider-to-customer) to interactive, multi-directional marketing. In the first post we discussed how things shifted from a scarcity of the number of available marketing channels to the scarcity of customer time and attention. This interactive aspect has a

Milano, DiMucci and Mastroangelo

Fred Milano passed away on Sunday at the age of 72, just three weeks after being diagnosed with lung cancer. Milano is best known for his place in Rock and Roll history as being in the doo-wop band, Dion and the Belmonts. However, Milano had a second career later in life

I’m still amazed at some of the Microsoft products that are common on the desktop in 2012. So, here’s a few I want to see go away by year’s end:

You’re not much better than your cousin IE6
Really?? Everytime I reboot I have to see this??
It’s not that I don’t love you… I’d

It is day 366 of Cindy Romaine’s “Future Ready 365” Project. I imagine that last night may have been the last time she went to bed and slept without waking up in the middle of the night to make sure that she scheduled the next blog post properly and that it would go