I written before that I think the Library department and the Marketing departments work very well together. However, apparently the folks over at Morrison Foerster (MoFo) have taken my advice further than even I would have imagined. Yesterday at the Law Marketing Association conference, MoFo new CMO, Joe Calve, discussed the topic of increasing ROI in the Marketing department and announced that the first thing he did when he came on at MoFo was to move the Client Development team and the Library Department into Marketing. At which my initial reply was “Whaa??”
I am still having a hard time wrapping my head around this decision, and am reaching out to Joe Calve to get his reasoning behind the move. I understand putting Client Relations in Marketing (although others may disagree wwith me), but putting the Library in Marketing seems odd.
From what I’m hearing from the Librarians at MoFo, they are excited about the change and are looking forward to the transition. So, again, maybe I’m missing why this is a good idea. I just can’t seem to think of any off of the top of my head. I guess if the Library can fit under Marketing in order to improve ROI, then how about moving it under Accounting? Or under the Paralegal group? Or Recruiting? That makes about as much sense to me as Marketing.
Anyone disagree with me??