Scott Karp, co-founder & CEO of Publish2, Inc, recently published a blog on How Google Stole Control Over Content Distribution By Stealing Links. In the war between print and online content, he makes a valid point: Google's role is to not steal content but to promote links. Taking this point one step further, then, Twitter brings even more value to online search than Google. On Twitter, individuals--and more likely than not, experts in their fields--vet and identify relevant links. FOR FREE. For instance, I would more rely on my friend @Glambert’s recommendation to Karp's article than Google’s top search results for "Google stole links." Because I value @Glambert’s opinion, I believe his endorsement. On Twitter, those that I follow are my influencers. I have self-selected my own personal panel of experts that I choose to trust. They tell me a link is good and they prove it over and over again by continuously recommending good content, they are golden to me. This, in a nutshell, is the beauty of Twitter and the threat to Google.