Nicole Bradick, Founder and CEO of Theory and Principle, along with Ryan McClead, Principle at Sente Advisors, join us to talk about their collaborative product Map Engine. Map Engine is an easy-to-use, but powerful data visualization tool that allows law firms to quickly and easily turn their multi-jurisdictional data into beautiful, shareable maps. Instead of the common approach of placing data in flat documents like PDFs, Map Engine allows the firms to tell the story embedded in some or all of the data and allows for the maps to enhance the consumer’s experience through the interactive interface.
Along the way, we also discuss Nicole and Ryan’s individual experiences in launching a startup (without breaking the bank or eating only ramen.)

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Information Inspirations
Bloomberg Law is developing a Diversity, Equity, & Inclusion (DEI) Framework to measure how law firms are meeting and/or surpassing DEI metrics which Bloomberg is developing with experts across the industry.
Steve Embry breaks down some of the problems AmLaw firms will eventually face if they keep moving more partners into non-equity roles, and keep the “old boy’s network” going on in the equity ranks.
The Association of Legal Administrators released a new white paper on “Remote Working as an Effective Recruitment and Retention Tool for Law Firms Post-COVID-19. [PDF]” The firms that remain flexible on remote working options will benefit over those competitors that demand that all work be done in the office.
Clients love multidisciplinary teams (MTD), but it seems that law firms only have a very narrow definition of what that means. Spoiler: only lawyers should make up the MTD.
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Continue Reading The Geek in Review Ep. 115 – Nicole Bradick and Ryan McClead on the Launch of Map Engine and Life as a Startup Founder