At TECHSHOW last week, I kept hearing the phrase, “Clients have gotten smarter.” This was typically in relation to the law firm fees clients are paying and how things are changing. The presumption is that clients figured out law firms weren’t treating them well on price (a.k.a rates and hours) and are now holding them

Two recent blog posts (when combined) make for an excellent observation (indirectly) on the ability of the legal market to compare pricing at the fee level -and not the hourly rate level. I have previously made the point about a how market transition from rate pricing to fee pricing makes sense. Clients have no market

Last week I gave a presentation to the Houston Chapter of the AMA (on a side note – legal marketers would be wise to reach outside the LMA). After the presentation a couple of marketers from the oil industry were sharing recession stories and asked how law firms were doing. The presumption was that


For Alternative Fee Arrangements (AFAs) 2009 was a year of awareness. Although there are some clients and firms more involved in utilizing AFAs, the vast majority of lawyers are just getting their toes wet on this issue. All of the talk and debate has been over whether firms should use AFAs. At 3 Geeks we


I thoroughly enjoyed Steve Levy’s ITLA web seminar this Monday on Legal Project Management. Of course the subject of Alternative Fee Arrangements (AFAs) came up and the inter-connection between them and legal project management was discussed.

A noteworthy point from Steve was the need to focus on outcomes. He highly recommends that any legal

We at 3 Geeks will be watching with great anticipation and interest in how the 2010 Rate Increase Season unfolds. Firms and lawyers are facing a significant challenge this year. On one hand we have a zero inflation year (based on your source). And clients are still in cost-cutting mode – not very excited

I have been thinking about the cult of personality lately. As geeks, we always like to think we are so nouveau, so cutting-edge in our attempts to lasso technology. Especially in the social media arena. Our pink-haired, horn-rimmed nerdy selves keep trying to out-tweet, out-blog and out-optimize one another in an effort to be ahead


Previously on 3 Geeks we discussed how Alternative Fee Arrangements (AFAs) might evolve on the law firm side of things. This post explores a possible evolution for how AFAs might evolve on the client side. Whereas law firms will need to insure profitability as they embrace AFAs, clients will need to solve the value-to-price equation