This week, we bring on Kevin Clem, Chief Commercial Officer for HBR Consulting. Kevin discusses the HBR Law Department Survey which has become a staple in the industry over the past 16 years. There is still a bit of a Family Feud between the in-house and the outside counsel ranks, but the survey is showing that there are lots of opportunities for the two sides to communicate and collaborate, rather than keep the status quo in the relationship. GC’s are wanting their outside firms to help them beyond their legal issues, and really get to understand their business needs and pressures. Whether it is laying out strategy and pricing, or assisting the law department with their understanding of legal tools or knowledge collection, there are needs which law firms need to help with, or someone else may fill that void.
Clem has used the platform of the TV game show, The Family Feud to show his audiences of corporate counsels how they see their relationships. And the survey says… it’s not great. Some 87% of GC’s he had surveyed found the relationship to be either okay, or needing help. It’s a great conversation, and we cover a number of topics, and the one thing that we all agreed with, is that Richard Dawson was our favorite host.

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Information Inspirations:
Pepperdine’s online course makes a PR push for “nons.” Greg thinks maybe they should find another term. After all, hospital administration professionals are not referred to as non-doctors. Marlene suggests that TGIR listeners call in with suggested terms you’d like to see.
There’s some inspirational tweets out there ranging from why it’s okay to talk about your projects at conferences, to how great a brother (and customer service provider) Levi is.


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