We here at the Geeklawblog discuss a lot on the topics of Knowledge Management, Marketing, Research and Competitive Intelligence. On the surface, these ideas tend to mean the “repackaging of existing data into usable information for the benefit of those in our firm.” In other words, we attempt to create a way to make our
The Magic of Advertising
A devotee of Mad Men, I found this recent article on the Psychology Today blog fascinating. Discussing perceived value and branding, it sells us on the value of ideas.http://blogs.psychologytoday.com/blog/brainstorm/200807/advertising-is-magic
Link Steroids — Gimme the Juice!
Search Engine Optimization is a constant game of cat and mouse between the Search Engine companies and the webmasters of the world. Seems like last week, one of the biggies on the webmaster side got caught by the biggie on the search engine side, and in the process, I learned a new industry phrase called
Lawyer Referral – Classic Outsourcing
With all the talk of outsourcing these days, it’s easy to overlook a tried and true outsourcing opportunity: Lawyer Referral. Marketing is a hot, and becoming hotter, topic for lawyers everywhere. So when looking for a solid marketing idea, I suggest your first look should be with your local lawyer referral service.
Well-run lawyer
Dashboards: Putting Your Attorneys Behind The Wheel
I’m hearing some rumors that Lexis is finally going to integrate the analytical tool Redwood with their law firm competitive intelligence tool, AtVantage. If this becomes reality, then Lexis may have a chance at building a stronger CI tool in AtVantage by finally leveraging some of the internal information that a firm collects and
Paperless Marketing Redux
A term like ‘paperless marketing’ conjures up thoughts of e-mails. But I saw a new technology, used in marketing that caught my eye. It’s offered by nxtBook Media and creates an online version of a magazine or catalog that actually looks and feels like a paper one, but incorporates interesting technology tools to create motion