A term like ‘paperless marketing’ conjures up thoughts of e-mails. But I saw a new technology, used in marketing that caught my eye. It’s offered by nxtBook Media and creates an online version of a magazine or catalog that actually looks and feels like a paper one, but incorporates interesting technology tools to create motion and interaction. The company website includes a sample page.

Once you open one up, you are looking at a familiar magazine. When you turn a page … it turns as it writes the image for the next page. I discovered this through an e-mail on marketing enterprise search. I clicked on the topic in the e-mail and went straight to the page in the magazine I requested. Then I started turning pages. When I went to print – I was given the option of selecting a page range right within the site.

This comes across as a next generation PDF tool that has a definite marketing sizzle. It got my attention, which is more difficult these days, given the amount of information I consume and the gee-whiz technology I encounter.

I suggest taking a look at it and considering ways you might use it, both for getting attention and for the practicality of the tool.

  • Recently, an opportunity came up to use this tool, but there was some concern that the product wouldn’t travel well or not be read by older computers.

    The software is actually based upon Flash and XML and is easily viewable on nearly all of the machines out there.