I written before that I think the Library department and the Marketing departments work very well together. However, apparently the folks over at Morrison Foerster (MoFo) have taken my advice further than even I would have imagined. Yesterday at the Law Marketing Association conference, MoFo new CMO, Joe Calve, discussed the topic of increasing
Well, if you’re going to plunk down a cool million dollars to have your website redesigned, you might as well make sure you make it ugly, and slow. Apparently, that had to be the goal of the Morrison Foerster (AKA MoFo) website redesign.
I actually spotted this a few weeks ago and sent it around
On the plane ride back from New York, I came across this little gem of a mixed message, so I snapped a picture of it. Smoking on domestic flights has been banned since the late 80’s, but the ‘resources’ still remain. Twenty-plus years later, here is a sign explaining to use the ashtray, right above
I feel like I’ve been picking on the folks at Thomson Reuters regarding the launch of WestlawNext, especially with this post last week. I expected a quick response from Thomson Reuters on my questioning their approach to pushing this out to law firms and more specifically to law students. The response came this morning from
I was a little shocked (I think it may have raised to the level of ‘ticked-off’) yesterday when I read that WestlawNext (WLN) was being rolled out to law schools this Spring, and law students would get access to WLN as soon as the Fall 2010 semester. While I have no issues with law
Last week I gave a presentation to the Houston Chapter of the AMA (on a side note – legal marketers would be wise to reach outside the LMA). After the presentation a couple of marketers from the oil industry were sharing recession stories and asked how law firms were doing. The presumption was that
I got it! I got it! I got it today! I was so, so happy–when I came home tonite something told me to pick up my mail and to my distinct pleasure I had received the December issue of Esquire; “henceforth to be known as the Genius Issue,” to quote Robert Downey, Jr. Why,
My wife always loves it when I tell people what I do for a living. When I say I’m a “law librarian” I usually get a confused look back from the other party. Then I say “I’m a librarian that also happens to have a law degree.” I usually get the same blank look, but
Do you know what I hate about movie reviews? Chick flicks. Yeah, that’s right. Chick flicks.
And do you know what I hate about book reviews? Romance novels. Yep.
And do you know what I hate about car reviews? Make-up mirrors. Uh-huh.
Are you sensing a theme here (pretend its the SAT/LSAT/MCAT/Dumb, generalized, multi- tests
I was sitting in a break-out session at a very prestigious law conference when an older lawyer asked, “what is marketing? I just don’t get it.”
Out of my mouth, faster than than I could think, I said, “it’s just like dating.”
And it is.
Marketing is like trying to get that first meeting to