On this episode of The Geek in Review, we talk with CEO and Principle of Sente Advisors, Ryan McClead. Ryan is also a frequent contributor to 3 Geeks. His new venture into consulting and solution building is unique, in that his team builds across multiple platforms to find creative solutions for the problems we all face in the legal industry. Just as in life, very few solutions to our problems are found in one place. Ryan discusses what Greg refers to as Legal Jazz Innovation – the combining of things which have never been combined before. Listen as Ryan takes us through the twists and turns of how he uses his experience as a legal technology innovator, musician, writer, and consultant to creatively weave together a solution.

In addition to Ryan’s Jazzfest… there is going to be a Geekfest in NYC on February 21st, 2019. Marlene, Greg, and 3 Geeks’ own, Toby Brown, are going to be speaking at the Ark Group conference on Best Practices & Management Strategies for Law Firm Library, Research & Information Services. (Which is a mouthful to say.)

Apple Podcasts LogoApple PodcastsOvercast LogoOvercastSpotify LogoSpotify

Marlene reminds American Association of Law Libraries (AALL) members to take the time to fill out the State of the Profession survey. AALL extended the deadline to December 14th, so go fill that survey out and help your fellow legal information professionals by sharing your knowledge.

Check out Caren Luckie’s post on Legal Competitive Intelligence. It’s a great primer to help explain what CI is in the legal field.

Continue Reading Ep. 20 – Ryan McClead, CEO of Sente Advisors – Legal Innovation is not a One-Stop Shop

Over the past month I have given about a dozen talks in large conference settings with hundred of people, or at smaller intimate partner/ counsel lunches, or for people spanning the globe via webinar. The discussions have ranged in content and theme but all were legal industry favourites including:

  • the state of the legal industry 10 years out from the great recession of 2018;
  • the seat change from Baby Boomers to Millennials in firms, and what that means for the way work is done, how people are motivated and what success looks like;
  • competitive intelligence – what is means in and for the legal industry right now;
  • personal branding for lawyers and non lawyers and why it matters; and
  • emerging legal technology tools, adoption techniques, use cases and efficiency plays;

Continue Reading You Spin Me Right Round…

Marlene (@gebauerm) and Greg (@glambert) talk with the University of Oklahoma School of Law’s Director of Technology Innovation, Kenton Brice. Kenton discusses how OU is leveraging the advances in technology to expand upon the university’s commitment to not only teach students how to think like a lawyer, but to also have a grasp of some of the skills needed to practice law efficiently.

Continue Reading Podcast Episode 9 – Getting Law Students Familiar with Legal Tech

Robert Ambrogi did me a kindness by including me in his post, The Year of Women in Legal Tech.

I’ve been working in legal technology before it was even a thing.

Over the past 20 years, the field of legal digital marketing has taken off and become a legitimate business need.

A legal digital marketer as a young woman

As the legal world has become more competitive, the need to keep pace the business world requires law firms to have strong digital marketing talent.

The business of law

To put myself through law school, I worked weekends at large law firm handling every job imaginable: filing, moving offices, answering phones, researching, and delivering mail along with lunch.

Plus, during one spring break, I spent the entire week dinking around on Prodigy–I was fascinated. I know I’m dating myself but it gives you a sense where the industry was when I was in law school.

While I was studying for the bar and waiting on my results, I helped the firm to build their first electronic filing system. I wasn’t yet a programmer but worked closely with the developer to design the system. I soon realized I needed to learn code so I wouldn’t get the wool pulled over my eyes.

It was also during this time was when I learned to run a business and realized that I preferred the “business of law” rather than the practice of law.

E-discovery, chat rooms and server rooms

After passing the bar, I practiced family law then expanded into plaintiffs law. Leaps in technology saw the advent of using technology to perform discovery and document production. I was also considering the impact of the ethics rules on AOL chat rooms.

Then life veered again when I moved directly into technology. Cloistered in a server room, I developed training and marketing material for an e-commerce site. Mostly, I remember how cold the room was and that no one had any pens or pencils at their desk. Why would they–I was surrounded by programmers.

Graphic, digital and web design

At that time, few people knew how to use PhotoShop, Illustrator or PowerPoint, which made me more marketable.

Lured back into law to work as a graphics designer, I worked at a white shoe firm. Not only handling their graphics, I designed their intranet and built their web site. The developer hired to build the site disagreed with the design and refused to build it. So I learned how to code and built it myself, winning a nice award in the process.

Project management, social media and online advertising

Websites, microsites, blogs, online advertising, social media are just the front-end of the projects that I’ve managed. Yes, graphics are a part of the project but the most enjoyable part of my job is the intricacy of navigating through the multiple systems that drive the sites.

Like embroidery, websites are beautifully patterned images made from thousands of multicolored strands of code. The front is beautiful. The back-end; well, I strive for neatness.

I enjoy my job immensely and think I have the best of several worlds: the law, technology and marketing.

Who would have imagined I would have ended up here?

Thanks again, Robert, and kudos to all women who work in legal.