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Welcome to the first of a few special Legal Week 2024 edition episodes of “The Geek in Review,” where we looked for innovative and creative ideas on the road and recorded live from the bustling environment of the 2024 Legal Week conference in New York.

Marlene Gebauer notes the transformation of Legal Week into a thought leadership conference, with a special mention of keynote speaker Bryan Cranston’s impactful talk on storytelling, branding, and the thoughtful application of AI in both the acting world and the legal tech space.

Joey Seeber, the guest for this episode, brings his experience and insights as the representative of Level Legal, a company that recently celebrated its 15th anniversary. Seeber shares the origin story of Level Legal, starting from its humble beginnings in 2009 in East Texas, evolving from a document review team within a law firm to a full-service eDiscovery and forensics company based in Dallas. Underlining the transition from paper to digital and the challenges of data hygiene, Seeber emphasizes the company’s growth and its focus on human-centric service in the legal tech industry.

Discussing the influence of generative AI and other technological advancements on legal services, Seeber provides a grounded perspective on the hype versus the reality of AI’s impact on the industry. He stresses the importance of human-to-human connections and hospitality in legal services, suggesting that while technical skills are essential, the ability to serve and delight clients sets Level Legal apart. Seeber notes the challenges of adapting to various eDiscovery platforms, the importance of a diverse skill set among staff, and the evolving roles within the legal tech ecosystem. Seeber’s vision for Level Legal includes a focus on what he terms the “excellence reflex” – a combination of curiosity, service instinct, and the anticipation of client needs.

In the “crystal ball” segment, Seeber cautiously predicts the trajectory of generative AI in legal tech, suggesting that significant changes may be more gradual than some expect. He reflects on the legal industry’s slow pace of adoption and the importance of integrating new technologies thoughtfully and effectively.

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⁠⁠Transcript

Continue Reading Legal Week 2024 Special Part One: Joey Seeber of Level Legal

In an industry focused on revenue and profit, where does something like customer experience stand in the priorities of legal providers? Leigh Vickery, Chief Strategy and Innovation Officer at Level Legal, as well as CEO and founder of Queso Mama, says that we need to look at the corporate and legal industry world differently. Instead of putting shareholders and partners first, they need to fall much further down the list. If you take care of your employees and your customers first, there will still be plenty left over for the shareholders and everyone is better off in the end. 
We dive into the topic of how other industries approach customer data and use the information to create a better experience. Can examples like Eleven Madison Park restaurant teach the legal industry better client interactions? Vickery believes so. Metrics like Profits Per Partner might show the industry how profitable the law firms are, but perhaps we need different metrics to show how satisfied the law firm’s clients really are. See Leigh’s article on Economics of Mutuality.

Information Inspirations
Casey Flaherty has an excellent article on how incremental improvements can create better returns on investment than big moon-shot projects. Check it out, right here on 3 Geeks. 
Wikipedia biographies are surprisingly difficult for women to not only get them on the platform, but to also keep them from being deleted. UNC Professor Franchesca Trapoti discusses the bias in her paper, “Miscatagorized: Gender, Notability, and Inequality on Wikipedia” and Marketplace Tech breaks down some examples.
Bob Ambrogi’s two-part article/podcast focuses on the unique resurrection of UpCounsel’s “legal as a service” model, as well as the interesting crowdfunding to raise capital. It’ll be interesting to see how well this crowdfunding goes, and if other legal services use this model.
Hey kids, lemonade stands are “legal” in New Hampshire and Illinois.
The Netherlands is using AI to pick up butts on the beach. Cigarette butts, that is.
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Please take the time to rate and review us on Apple Podcast. Contact us anytime by tweeting us at @gebauerm or @glambert. Or, you can call The Geek in Review hotline at 713-487-7270 and leave us a message. You can email us at geekinreviewpodcast@gmail.com. As always, the great music you hear on the podcast is from Jerry David DeCicca.
Transcript

Continue Reading The Geek in Review Ep. 126 – Leigh Vickery on Creating Top-Shelf Customer Experience in Legal

Late last week, thanks to Reuters I learned that Mergermarket is up for auction. “British publisher Pearson put its Mergermarket news service on the block on Friday[July 26th] while insisting that it intends to hang on to the Financial Times newspaper, Reuters reported.”

Hearing that a beloved information and intelligence source is up for sale…

The Legal Duck is a brand new, very exclusive, and extremely expensive restaurant owned and operated by Lena Dewey and Daniel Cheatom, two of the most successful attorneys in our fair city.  Last week, we sat down with Lena and Dan to discuss their new endeavor…

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Image [cc] puddy77

[Guest Blog from Cindy Adams]

As research has evolved in recent years, we all have seen decreased foot traffic within our libraries. Attorneys rarely need print materials and are able to complete most tasks on their desktops. If no one comes to visit the library, is the facility, and its staff,…

I’ve had a rash of positive customer service experiences over the past couple of months and feel compelled to share them with you. We talk a lot on this blog about making your decisions (whether about a library’s collection, a marketing project, or fee pricing) in a client facing manner. My three experiences did exactly…