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| Image [cc] Elvin |
Let me start off this post by reminding everyone that I am not in Marketing, but I do consider myself aligned with the overall marketing strategies within law firms. Because of this alignment, I attend a number of marketing related conferences and workshops so that I can stay on top of the
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| Image [cc] highways england |
This is one of those posts where I start writing down my thoughts, not really sure where I’m going to end. However, that never stopped me before, so why let it stop me now?
When I was at a Westlaw lunch today discussing the AALL conference in Philadelphia, I had a
When I started in law firm competitive intelligence (CI),
there were few of us doing it and making any headway at the time. Over time, lots of people have tried to do
legal CI, Librarians, marketing folks, even seasoned CI professionals from
other industries have tried their hand at it, but eventually walked away. There
Previously I posted on some knowledge gained at the Bridgeway Conference in Nashville. I wanted to add one more item to the list.
Jeff Paquin, who now works with Bridgeway, gave a presentation called Legal Department 2050. He started by looking back at the evolution of legal departments and then projected forward on what
Someone asked me recently why I think more and more law firms are creating CI roles or increasing their CI capacity, encouraging their BD and Library staff to work more closely so forth. I didn’t really have a good answer on the spot, “cause it makes good business sense, or because market competition and consolidation