In the last segment on How To Alternative Bill – I focused on budgets and understanding your costs as they relate to alternative fees. Although related to pricing, that discussion was more about the ability to drive profitability. The market sets prices, but the costs of delivering your services under those prices determines your profits.
The True Measure of E-Mail Success
According to a 2009 Use of Analytics in Email Marketing Campaigns Report by the online marketing company eROI, 20% of the 500 e-mail marketers they surveyed do not track the results of their e-mail campaigns.
I was struck by eROI’s analysis of their survey results because they are the only e-mail metrics company that
The War over Words: AP Announces "It Will Take All Actions Necessary"
The AP announced yesterday that it was going to take “all actions necessary” to stop ISPs from pirating news content and streaming it across their sites, raising copyright concerns about the terms of “fair use”.
In an attempt to save their tumbling profits, hold off bankruptcies and defend their current business models, the newspapers are
Move Over Gen X, Gen Y, and Millenials. The iPoders are Coming…
Professor Benjamin Akande, Webster University Dean of Business and Technology, describes the latest generation as “internet-savvy, phone-addicted, opportunistic and digitally conscious.”
Calling them iPoders, Akande says they number over 115 million and are the first generation to be raised exclusively on computers.
They have never had to manually turn on a t.v. They have never
BigLaw Lawyers and Paralegals To Get Kindle 2 – Loaded with National Reporter Sets and US Code
Breaking News: All 800 attorneys and 200 Paralegals at an undisclosed BigLaw firm are to receive Kindle 2’s. The Kindles will all come preloaded with the entire National Reporter Sets, US Code, CFR and Federal Register.
“It just makes more sense to enable our attorneys with a portable library at their fingertips” says the firm’s
Product Review: HootSuite & OW.LY – Do The Benefits Outweigh The Problems?
One of my favorite things to do is to test out new products. And, last week, I gave a try at the Twitter tool “HootSuite“. At first glance, I thought this was one of the better Twitter tools out there because there were lots of value added resources available through the product.
Writing for the Web: A Lesson in Writing Small
I spotted a James Carville article in the FT.com op/ed (Daddy, tell me, what exactly is a derivative?) this morning that reminded me of how difficult it is to write for the web.Carville was writing about Obama’s “supposed communication breakdown during the financial crisis.” Carville says the failure is not in Obama’s ability
Alternative Fees: "How To" do The Budget
Although I see the appeal of the Just Do It crowd, there needs to be some performance metrics when it comes to Alternative Fee Arrangements (AFAs). And all paths on this subject point to The Budget. So for our next “How To” step towards AFAs, we need to dive in deeper on this subject.
Using FeeFieFoeFirm to Make My Search Idea a Reality
A friend of mine mentioned on Twitter that she was “loving” the FeeFieFoeFirm website this morning. I’ve looked at that site in the past, but never really took the time to do any serious searching on it. The timing of this reminder couldn’t have been better. I just happened to be thinking of a project
Twitter, Writing for the Web and Life in General
@AngelaJames and I just had an epiphany.
A little bit of background. @AngelaJames just made friends on Twitter. She’s the executive editor at Samhain Publishing, specializing in digital books.
Anywhoo, she was twittering with some of her peers about a book I didn’t know–Blood and Chocolate–and I know a lot of books! So