Do you know what I hate about movie reviews? Chick flicks. Yeah, that’s right. Chick flicks.
And do you know what I hate about book reviews? Romance novels. Yep.
And do you know what I hate about car reviews? Make-up mirrors. Uh-huh.
Are you sensing a theme here (pretend its the SAT/LSAT/MCAT/Dumb, generalized, multi- tests
Early in my working career, I used to fill in for the receptionist at lunch time. It fast became one of my very favorite duties. You see, the receptionist knows EVERYTHING. She knows who’s working the hardest, who’s taking long lunches, who’s meeting with clients, who’s ducking out early. And let’s not forget all the
After reading Acquisti and Grossklags’ brilliant paper, “What can Behavioral Economics Teach Us About Privacy?”, I started thinking about how we, as users, engage in protecting our own privacy.
Basically, it all comes down to value: how much do I value my privacy?
And frankly, my privacy may be more valuable than your privacy.
Today, it was proved to me, once again, that social media works.
About nine months ago, Greg–my co-conspirator and co-blogger in crime–started following me on Twitter. Then he met a bunch of folks online and he passed on my Twitter handle to a bunch of his friends.
So I started following Greg’s friends that followed
I was sitting in a break-out session at a very prestigious law conference when an older lawyer asked, “what is marketing? I just don’t get it.”
Out of my mouth, faster than than I could think, I said, “it’s just like dating.”
And it is.
Marketing is like trying to get that first meeting to
In the latest saga of the newspaper industry’s drama, Google has announced it is NOT buying a newspaper.
Well, what a relief!
The Financial Times reports “potential targets are either too expensive or have too many liabilities.”
No! Shocking.
In my mind, Google’s daydreaming is only that: a fantasy. Plus, they really don’t want to
I have a real-life success story with Twitter: I actually called a lawyer that I met on Twitter to discuss a legal issue. Really.
The back story: @kentnewsome and I go back a ways. He, along with another partner, were the final word on all web decisions. After a few years, he decided to leave
Most presidents of this country have tons of media exposure, of course, around election time, at the inauguration and State of the Union Address. Usually it trails off afterwards except for sporadic events in history, exciting legislation or regularly scheduled press conferences. Not with Obama—he seems to be on television many times a day along
Online marketing for professional services, and in particular law firms, is a difficult proposition. Not only do legal online marketers have the challenge of overcoming lawyers’ sensibilities about legal advertising, we have to contend with 50 states bar’s advertising rules.
Then after dodging these two bullets, we are called to measure what may, at first
I am in awe of Ashton Kutcher.
Ok, yeah, he’s cute. I admit it; I was charmed by his dopey good looks in That ’70s Show.
But after watching the 31-year old Ashton Kutcher on Twitter and the sway he has, I now believe that man is a marketing genius.
Yet another very