As I am sure, everyone has heard that Ashton is turning over his Twitter account to his team at Katalyst.
And, as you all know, I am one of Ashton’s biggest fans. I know, get in line, right?
Anyways, I cannot tell you how disappointed I am. It felt so real, my relationship with him. LOL
So what, pray tell, does this have to do with you, dear blawg reader?
Well, the question becomes: should a lawyer post his own tweets or should s/he hire a ghost tweeter or turn it over to a Twitter team?
There are couple of scenarios here:
- Solo Practitioners
- Boutiques
- Institutional Firms
But, basically, I think it boils down to brand.
If you, personally, have a substantial enough practice to merit your own brand then I think you could farm it out and be sure to have some sort of review process in place. If you are affiliated with an institutional or boutique firm that has a substantial brand, then you should definitely have someone vetting tweets that looks at ethical issues, grammar and consistency.
But if its just you, go for it. Just read twice THEN hit “Submit” and, remember, it never dies.
Honestly, I’m surprised Ashton’s lasted this long. He’s a humongous brand. But he leveraged his Klout for the ultimate dollar amount and it has served him very, very well.
But now he has to be smarter than his fans and set aside his people-pleasing whims and put some parameters and protection in place.
Poor guy. I’m sure he’s crying all the way to bank …