The McKinsey Quarterly put out an interesting article about business strategy, and outlined “ten timeless tests” that you should think about when evaluating your company’s strategic direction. (note: free registration required to read the entire article)
- Improve the User Experience
- Provide Digital Content, Tools & Services
- Develop New Research & Training Partnerships
- Support the Organization’s Priorities
- Enhance Library Spaces
- Online databases – whether it is Google, Westlaw, Lexis, or any of the other countless sources of information available to your defined Users, they are all competing to get your users to use their services over yours.
- Internal market – Are there others within your firm that are providing duplicate services? Paralegals, Associates, clerks and secretaries may be positioned to provide some of the same services that your library provides, and may have a competitive advantage because of their proximity to decision makers within the firm. I’m not saying that it is right or wrong… it’s just that they have to be recognized as part of the market.
- External market – Are there others outside your firm that are providing duplicate services? This type of external market could range from consultants that come in to assist in the training of library users, to Westlaw/Lexis attorneys, to the Barnes & Noble down the street, to outsourced resources. Again, this isn’t designed to make you take a defensive stance against others in the market… you just need to understand who those players are in order to answer Test 1 honestly.