My good friend, Mark Gediman told me many times that he designs his competitive intelligence (CI) reports like a children’s book.  A big picture… and a little bit of text.  It seems that attorneys have about the attention span of a child when it comes to reading CI reports, so this makes perfect sense to me.  So, when I saw a review of “How to Publish a Children’s Book with StoryJumper” on, I thought I’d uncovered the motherload of CI reporting tools, and immediately had to test it out.  As luck would have it, I listened to the podcast interview this morning of Mark Medice explaining the Hildebrandt Baker Robbins Q4 Peer Monitor Index (PMI) and definitely thought this, of course, would make a great children’s book!!

With my idea in my head, a PDF of the report in hand, a free account to, and a CD-ROM full of clipart I bought at a used book store, I was ready to make my first children’s attorney’s book!

The process wasn’t entirely smooth, but for something that I really only spend about 90 minutes on total (if that…) it was a lot of fun to do.  I showed the finished product to Mark Gediman and he seemed to like the fact that it was only a 15 page children’s book that wouldn’t tax most attorneys he knows. I’m sure that there are a lot better story writers out there than me… so, next time you have to give a report to a group of attorneys, give this a try. It might get them to pay attention and even learn a thing or two to take back to their office and share with the other children attorneys. Click on one of the images to see my masterpiece!!

  • Great blog Greg and nice Children's book version. I think you might have started a new trend.

  • Thanks Scott. Next time you have to give a big report to the partners, go ahead and set up a children's book version to give them. You can even have it published as a bound edition for $24.95!! Try to get your Marketing department to print it for less!! 😉

  • Anonymous

    It's not that attorneys have the attention span of a child, it's that they are BUSY people. If you can't make your recommendations succinctly and compellingly, then maybe you ought to rethink your understanding of your recommendations. Framing the issue with this "children's book" metaphor will not stand you in good stead with the attorneys at your firm – you can't win people over to your point of view by insulting their intelligence.

  • Hopefully, the attorneys are too busy to be insulted by my humor. Think of the "children's book" this way… when it comes to competitive intelligence reports, they tend to look more like novels when what the attorney needs is the Cliff Notes version (perhaps the Cliff Notes of the Cliff Notes version). The idea is to simplify a complex report so that busy people can both understand the information as well as keep focused on the information that is being presented. Of course, I'm well known for oversimplifying complex issues and making outlandish statements while doing it. Anyone that has read this blog knows that, so don't feel like I'm treating attorneys poorly… I tend to treat many of the issues I address poorly. It's just the way we roll around here.

  • A thoroughly new and inventive way to use the StoryJumper platform. Thanks for sharing!