Ever wonder what people are saying about your company? Company Buzz shows you the twitter activity associated with your company. View tweets, trends and top key words. Customize your topics and share with your coworkers.
The basic structure of the app is that it allows you to look for the keywords of your company’s name. Say your company is “Widgets USA” — LinkedIn would set up a simple Twitter feed that would search “Widgets” and “USA” and give you back the results. Very simple process, and you can modify the terms to help narrow or expand the results as you need. However, the edits only allow you to add words that have to show up in the post. So, if your company is spelled a couple of different ways, or has an acronym as well as a full name, then you would have to set up different searches for each of the variations.