2/16/12

Bore me,no more! - Why A PK is the answer...

Image [cc] mastermaq
Yesterday, the Special Libraries Association, Competitive Intelligence Division hosted a free webinar on how to give a Pecha Kucha (PK) presentation. The webinar, sponsored by AuroraWDC, was entitled: Pecha Kucha: Learning the PK Presentation Method to Maximize PowerPoint Effectiveness and can be viewed here for those that missed it.

The presentations are all related in some way to competitive intelligence, but the real message is in the medium - I couldn't resist the need to invoke Marshall McLuhan and get some Canadian content in this post. The basis of the PK presentation, is 20 slides in 20 seconds, heavy on the images and light on the text. The idea is that you can say all you need to say about a given topic in roughly 6 minutes and 40 seconds. It is a quick, fun and entertaining way to present a topic.

The PK, or other similar formats like Ignite are a great way to avoid the traditional death by Powerpoint presentations.

As a panelist in yesterday's webinar (my first PK presentation ever, by the way), here a few tips in how to put a PK together:
  1. first and foremost, have fun with it; 
  2. choose a topic you know something about so it will be easy for you to chat about it; 
  3. keep a script, but don't be wedded to it; 
  4. find a series of images you would like to look at; and 
  5. tell a story, have a beginning, a middle and an end in the
  6. 40 Lawyers as we well know, are busy people.
They like to get their information in quick easily digestible pieces, sound bites and bullet points. The PK format does exactly that. It is an ideal format for delivering client current awareness, or even for associate/articling student training. I think it is a brilliant format and one I will certainly use going forward.

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